Connected CE and Platforms

Parks Associates reports one-fourth of U.S. broadband households intend to purchase an Internet-connectable CE device in 2011

The number of U.S. consumers planning to purchase a smart TV has nearly doubled in less than a year, according to new consumer research from Parks Associates.

The firm's Consumer Decision Process: Summer Update reports more than 10% of broadband households plan to purchase a smart TV in the second half of 2011, up from 6% in the first half. These ...read more

Parks Associates Releases New U.S. and European Research for Connected Consumer Electronics

Consumer attitudes toward video access are changing, moving away from ownership and rental models to streaming and subscription services, as connected CE and smart TVs proliferate in the U.S. and Western Europe, according to Parks Associates.

Online Video and Internet TV Services: Global Outlook reports that in a six-month period, U.S. online video subscribers spent almost $50 on ...read more

Parks Associates and LEVEL Studios to host research and strategy webcast addressing product differentiation strategies for connected CE

Parks Associates and LEVEL Studios announced today they will host a webcast on July 28 focused on key drivers to create product differentiation for manufacturers, titled "Creating Product Differentiation for Connected Consumer Electronics."

The two firms will outline challenges created by converging CE product categories and share innov ...read more

Nearly two-thirds of U.S. broadband households with a next-gen game console have connected it to Internet

Multimedia content, such as Netflix streaming services, and popular games with online components, such as Call of Duty and Madden NFL, are driving households to connect their game consoles and creating a new foundation for future growth in online video, according to international research firm Parks Associates. The firm’s new report Connected Game Console Update finds 64 ...read more

Online video-on-demand and other online entertainment options to drive consumer interest as CES 2011 to unveil fourth-generation Internet-connectable TVs

Consumer desire for on-demand and online video content will motivate sales of Internet-connectable TV devices to nearly 350 million units worldwide by 2015, setting the stage for intense competition in app development, international market research firm Parks Associates reports.

The firm's Connected Living Room: Web-ena ...read more

Millions of U.S. households already using Internet-connected CE to watch video-on-demand, finding convenience and savings in these devices

International market research firm Parks Associates reports three million U.S. broadband households plan to purchase an Internet-connected TV during the 2010 holiday shopping season, further eroding consumer need for brick-and-mortar video sources.

Nearly 25% of U.S. broadband households already own at least one connected TV device, a ...read more

CE buying rebounded in first half of 2010; sales outlook more uncertain for 2H 2010

International research firm Parks Associates reports consumer electronics buying in the U.S. rebounded in the first half of 2010, with 63% of broadband households making at least one purchase, a rate 6% higher than in the first half of 2009.

“The first half of 2010 brought good news for the CE industry, especially in smartphones and mobile tablet products,” said Tricia Parks, CEO, Parks A ...read more

Parks Associates Senior Research Analyst to present findings on Wednesday, Sept 15

Parks Associates’ Senior Research Analyst Brett Sappington will present recent research findings on the new ways consumers are viewing video content, including connected TVs, game consoles, OTT set-top boxes, and TV Everywhere and other service provider initiatives.

EMA’s Digital Media Pipeline is a one-day conference focusing on the business-to-business issues in the delivery of digital e ...read more