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Tuesday, July 27, 2010

Parks Associates estimates 80% of TVs sold in U.S. in 2014 will be 3D-ready

International research firm Parks Associates reports a modest increase in awareness of 3DTV among U.S. broadband households in 2010, but the mainstream viability of 3D depends on availability of premium video content and not one-off events such as the World Cup.

The firm’s latest report Trends in 3DTV finds 13% of households are familiar with 3DTV, an increase from 10% from the previous quarter. In some cases, 48% of these households are willing to pay for 3D content, provid ...read more

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