Connected CE and Platforms

Research firm hosts Integrated Life Day at InfoComm to highlight opportunities for A/V solution providers in convergence of commercial and residential connected markets

Research from Parks Associates finds purchase intentions for smart home devices among U.S. broadband households have increased by 66% year over year, which will drive an accompanying increase in consumer expectations for premium and personalized technology experiences in all aspects of their digital lives. Th ...read more

New whitepaper addresses AV experience for commercial, residential, hospitality, entertainment, mobile, or other public environments

Parks Associates today released a new whitepaper, Integrated Life: AV Convergence in Life, Work, and Play, which reveals two-thirds of U.S. broadband households have at least one connected entertainment device and nearly 70% of U.S. broadband households subscribe to at least one OTT (over-the-top) service. The whitepaper, sponsored by AVIXA™, ...read more

44% of U.S. broadband households own two or more Internet-connected home video entertainment devices for streaming content

Parks Associates today announced the topics and call for papers for the inaugural Integrated Life program, a one-day event produced at InfoComm 2018 in partnership with AVIXA, the Audiovisual and Integrated Experience Association. The event, held on June 5 at the Westgate Las Vegas, will focus on the crossover opportunities between the commercial and res ...read more

Consumer entertainment and IoT research firm releases Smart TV Market Snapshot ahead of CONNECTIONS™ Summit at CES

A new Market Snapshot from Parks Associates finds that makers of smart TVs and streaming media players are shifting strategies to focus on the user experience (UX) as device sales start to flatten out. According to Parks Associates’ “Market Snapshot - Smart TVs & the User Experience,” 45% of U.S. broadband households have a smart TV, which is now the most common ...read more

Video door bells and voice-enabled speakers are popular smart home gifts

Parks Associates’ holiday shopping research shows millennials will lead the smart home and CE purchasing the holiday season, with 46% reporting high intentions to buy at least one device and 36% planning to give one as a gift. The IoT research firm, which surveyed U.S. broadband households on their purchase intentions for this holiday season, found one-third of U.S. broadband households report a high in ...read more

Roku leads streaming media player brand share among U.S. broadband households with 37% of installed base

New consumer research from Parks Associates reveals Roku is increasing its lead in the streaming media player landscape. As of Q1 2017, 37% of streaming media players owned by U.S. broadband households are Roku devices, up from one-third in Q1 2016. The firm’s latest industry report Reinventing CE: Transforming Devices to Service Platforms shows this increase in share of ...read more

New report shows Samsung and Sony leading the VR market

Parks Associates today announced a new industry report revealing that 9% of U.S. broadband households plan to purchase a virtual reality headset within the next year. Virtual Reality: Disrupting the Entertainment Experience shows purchase intentions have nearly doubled since early 2016, when only 5% planned to purchase a VR headset.

“The budding virtual reality market is just in its infancy,” said Hunter Sappington, ...read more

Nearly one-half of all broadband households have a smart TV

Recent consumer research from Parks Associates reveals challenges manufacturers face as they seek to drive higher rates of purchase in the connected CE markets. 360 View: CE Adoption & Trends notes that while consumer intentions in 2017 mirror the levels of the previous two years, the long-term trend shows lower percentages of households buying CE than in the past, with purchasing rates dropping from 87% in 2008 to ...read more