Mobility and Apps

Analyst Addresses Mobile Data Market During Mobile World Congress

While attending Mobile World Congress this week, Parks Associates released mobile industry research showing roughly 29% of U.S. broadband users watch video on a mobile phone monthly, with the average user watching 1.7 hours of video on a mobile phone each week.

"Since 2008, revenues from voice services for the top-four U.S. mobile network operators (MNOs) have declined 6%, while data revenues have grown 12 ...read more

Senior Analyst Heather Way will moderate Multiscreen Advertising Measurement panel at Digital Entertainment World (DEW) February 18

Parks Associates advertising research finds approximately 60% of smartphone and tablet users watch 1-5 hours of TV/video on these mobile platforms each week, which will help drive in-app advertising revenues on these platforms to over $5.6 billion by 2017.

Heather Way, Senior Research Analyst, Parks Associates, will discuss this research at ...read more

Parks Associates announces new mobile and apps research at CONNECTIONS™ Summit at CES

Parks Associates research finds over 40 million U.S. consumers, or 20% of all smartphone users, used at least one mobile proximity or mobile e-commerce wallet in 2013, and usage will increase to nearly 113 million, or 43% of all smartphone users, by 2017.

“After years in development, the mobile wallet market is making progress towards viability,” said Jennifer Kent, Senior Analyst, Park ...read more

Parks Associates Senior Analyst to present connected car and mobile research this week at LTE North America and Connected Cars North America  

Research from Parks Associates shows 33% of U.S. broadband households are highly interested in connected-car features that include the ability to listen to online music/audio. Only 16% are very interested in online video features for passengers, but in both instances, interest skews strongly toward smartphone owners.

“One-third of ...read more

Analysts say consumer use of smartphones could combat "showrooming" in retail stores

A new Parks Associates study finds over 25% of CE buyers in U.S. broadband households use mobile commerce apps on their smartphone to help with an in-store purchase decision, including functions such as product research, barcode scanning, and interaction with a retailer or brand app.

Parks Associates' research "Mobile Commerce: Keys to Mass Adoption," released in advance of the 2013 NFC ...read more

New Parks Associates research examines the tablet market and connected CE ecosystem

Competition among Apple, Amazon, Samsung, and Microsoft has lowered price points on tablets and helped expand adoption, with 48% of U.S. broadband households owning at least one, according to Parks Associates. Tablet ownership increased by nearly 33% in one year, with 22% of households reporting a tablet purchase, while only 7% purchased an e-reader in 2012, down from 9% in 2011.

Growth w ...read more

Industry Analysts Present Consumer Mobile Purchasing Behaviors and Trends at Mobile Commerce World 2013

Parks Associates, a premier research partner at Mobile Commerce World, is presenting new research at the event showing trends in increasing usage for mobile devices and mobile payment features/purchases. The research firm reports 48% of U.S. smartphone owners currently use apps heavily for daily information and entertainment, while 15% use the phone to order food and 12% u ...read more

Over 50% of Apple Siri and Google Now users “very” satisfied with voice-recognition features

Parks Associates' Voice Recognition & Control on Mobile Devices, based on multiple consumer surveys including a March 2013 survey of smartphone owners, finds a majority of both Apple iPhone Siri users and Google Now users are “very” satisfied with the voice control and recognition technologies. Specifically 55% of Apple Siri users and 50% of Google Now users are “very” satisfied with ...read more