Broadband TV News

New research from Parks Associates shows the average US broadband household now watches more than 17 hours of non-linear video per week, compared to 11.5 hours of linear video.

“Non-linear video accounts for 49% of the video consumed on the TV, and it is already the majority, 60%, of TV video viewed by consumers 18-24,” said Barbara Kraus, Director of Research, Parks Associates.

The research also shows that nearly 40% of US broadband households that use the smart TV as t ...read more

64% of US broadband households have an internet-connected CE and 55% have an OTT service subscription, according to Parks Associates.

The connected TV area is poised for strong growth especially following HBO’s announcement that it will launch a stand-alone HBO Go service.

“The HBO OTT service announcement should not really be a surprise given the overall trends in the video service space,” said Brett Sappington, director, research, Parks Associates.

“HBO has been ag ...read more

More than 46 million households worldwide will subscribe to a 4K UHD pay-TV service by 2018, according to Parks Associates.

Pay-TV providers will deploy this service as a differentiator, especially among younger consumers who are more likely to use new pay-TV features, such as TV Everywhere and cloud DVR, but also have slightly lower subscription rates for pay-TV services. In the US, 82% of consumers 18-22 have a pay-TV subscription, compared to 87% among older consumers.

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37% of US broadband households regularly use transactional services for OTT video, such as online video rentals and downloads, according to Parks Associates.

The vast majority of consumers making these a la carte purchases also have a streaming video subscription, emphasizing the potential role of transactional services to supplement subscription OTT. For example, approximately two-thirds of Amazon Prime Instant Video subscribers also rent or purchase titles through the serv ...read more

Over 45% of US pay-TV subscribers find cloud PVR technology very appealing, according to new research from Parks Associates.

The report Cloud DVR: The New Face of Television notes that consumers show particular interest in unlimited storage space and two-week catch-up services for video. With the Supreme Court omitting cloud DVR in its 2014 Aereo ruling, pay-TV providers can experiment with these cloud services as strategies to build subscriber loyalty and increase revenues. ...read more

Among US broadband households with a streaming media player, 44% use a Roku player the most versus 26% that use Apple TV the most, according to new research from Parks Associates.

The report, The Evolving Market For Streaming Media Devices, is showing that more than 25% of US households will have a streaming media player by 2015, with continued robust sales and new entries such as Amazon Fire TV driving expansion of this connected CE category.

Roku is also the most-used ...read more

According to new research from Parks Associates, smart TV adoption increased by 31% in one year so that now over one-third of US broadband households have a smart TV.

Parks Associates analysts report that over 70% of smart TV owners have the device connected to the internet.

Also, nearly two-thirds of people shopping for a flat-panel TV this year plan to buy a smart TV. These trends show the smart TV has a significant role in the connected home and is a key device to ext ...read more

Usage of Google Chromecasts appears to be declining while adoption of streaming media players has increased to nearly 20% of US broadband households, up from 14% in 2012, according to Parks Associates.

360 View: CE Adoption and Trends, which includes data and analysis of a 1Q 2014 consumer survey of 10,000 US broadband households, shows ownership of Chromecasts is steady at approximately 6% of US broadband households, but monthly usage rates are slightly lower than the last ...read more