Tuesday, March 13, 2012

Over 60% of U.S. Tablet Owners use Device Weekly to Listen to Music, Driving Growth in Networked Home Audio Products

New Report Examines Consumer Demand for High-Quality Multiroom Music Experiences and Wireless In-Home Music Streaming Technologies

Parks Associates reports over 60% of U.S. tablet owners use the device weekly to listen to music, and these consumer habits will drive deployment of home audio products with embedded networking technologies. The research firm's report Networked Audio Products: Market Update says audio product manufacturers will add networking in order to connect their products to popular mobile devices and streaming services such as iTunes and Pandora.

“The continuing popularity of music services is pushing consumers to find new ways to enjoy their growing libraries of audio content,” said Kurt Scherf, VP, principal analyst, Parks Associates. “Consumers are using products such as smartphones and media tablets for music access and playback, and they want ways to distribute that content around the home. Networked audio products give them the ability to have a high-quality multiroom music experience.”

By 2016, over 90 million home audio units, almost 60% of a worldwide market that includes A/V receivers, MP3 speaker docks, sound bars, and home theater systems, will ship with embedded networking solutions such as DLNA and Apple's AirPlay.

Parks Associates research - precentage of networked audio products and CE

Scherf notes that Apple’s decision to license its wireless music distribution technology – AirPlay – and DLNA’s (Digital Living Network Alliance) uptick in use among vendors are among the key technology trends positively impacting growth. As manufacturers expand their networked audio products to point-to-point solutions such as MP3 speaker docks, lower-cost external speakers, and Internet radios, they will be well-positioned to take advantage of digital music consumption trends.

Networked Audio Products: Market Update examines key technologies enabling the wireless in-home streaming of music services to a variety of products – from A/V receivers to docks and home theater systems. The report profiles suppliers of both chipset and software solutions, examines products most likely to include embedded solutions, and provides detailed market forecasts.

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com
 

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