New research examines adoption of smart door locks, lights, and thermostats in residential security      

New research by Parks Associates reveals that 42% of new security installations include a smart home device such as a door lock, light, or thermostat. Competition in Residential Security also shows that interactive services, or the ability to remotely monitor and control the security panel and sensors, are now included in more than 70% of new security system installs. At the end of 2016, nearly 60% of U.S. broadband households with professional monitoring reported having interactive services.

“The residential security market, due in part to its position as the leading channel for smart home solutions, has attracted numerous new entrants, beginning with Comcast in 2010, followed by Time Warner Cable and AT&T,” said Dina Abdelrazik, Research Analyst, Parks Associates. “The importance of interactive services is apparent, as dealers recognize and acknowledge the positive impact on attrition rates, the ability to drive higher RMR, and the ability to attract new customers to the security market.”

Parks Associates estimates the presence of a working security system at 23-25% of U.S. broadband households and the presence of professionally monitored security at 21-22%. According to the firm’s research, roughly one-third of homes with a professionally monitored security system in Q4 2016 had home control or smart home features integrated into the system.

“Vendors who have embraced the transition to interactive services and home controls are experiencing success,” Abdelrazik said. “Smaller, local dealers are not embracing interactive services and home controls due mainly to support concerns, and they are losing share as a result. Among smaller, local dealers, only 53% of new installs have interactive services, and 18% of new security system installations include a home control device.”

Competition in Residential Security analyzes the changing landscape of the professionally monitored arena and assesses key industry trends. It also provides a working knowledge of today’s U.S. residential security system market, its players, and the market dynamics affecting the industry. Additional research from the deliverable shows:

• 66% of security intenders who prefer a local company report that a referral is important to their choice.
• Between 50%-60% of smart safety and security devices are acquired as part of a householder’s security system.
• Professional monitoring yielded nearly $11.7 billion USD in annual revenue in 2016.

For more information about Parks Associates’ research, contact [email protected]. To schedule an interview with an analyst or to request specific data, contact Julia Homier at [email protected], 972-996-0214.

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com
 

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