Parks Associates Research Director speaks on panel at OTT TV Summit in London

Parks Associates research shows 3% of U.K. broadband households cancelled a subscription to an OTT video service in the past 12 months, while 33% of U.K. broadband households currently pay for an OTT subscription. In the U.S., approximately 9% of U.S. broadband households have recently cancelled an OTT service subscription, while 59% currently subscribe. The research firm finds that service cancellations and switching are an evolving part of viewer consumption and buying habits in the U.S. market, a trend that is beginning to emerge in Western Europe.

Brett Sappington, Director, Research, Parks Associates will discuss this research as he chairs the panel discussion “IoT, OTT & the Smart TV” at the OTT TV Summit, November 9-12 in London.

“U.S. consumers who cancel an OTT service often have a subscription to other OTT video services. They also spend an above-average volume of time watching video on a connected device,” Sappington said. “Their weekly viewing on PCs and mobile devices almost doubles the time spent by average broadband households. Cancellers have a high affinity for video and move among services to find new content sources.”

What: Brett Sappington, Director, Research, Parks Associates, at the OTT TV Summit

Date: 11 November

Time: 5:15-6:00 P.M.

Where: Millennium Gloucester Hotel
4-18 Harrington Gardens
London SW7 4LH
United Kingdom

Twitter: @ParksAssociates, @BrettsView

Sappington leads Parks Associates’ services research team, including access and entertainment services, digital media, OTT, cloud media, video gaming, and technical support services. He will also discuss this European OTT research at the tenth-annual CONNECTIONS™ Europe – IoT: Connected Entertainment and the Smart Home, 10-11 November, in Amsterdam.

Parks Associates is a media partner of the OTT TV Summit. To request a meeting with Brett Sappington or specific research data, contact Holly Sprague at [email protected] or 720-987-6614.

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com
 

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