Parks Associates announces new European pay-TV research

Parks Associates today announced new results from the research project Connected Consumer in Europe that reveal 33% of U.K. broadband households subscribed to an OTT video service as of 3Q 2015. The same study shows that only 15% of U.K. households with pay TV subscribe to premium movie channels.

“Overall OTT video usage in the U.K. favors broadcasters,” said Brett Sappington, Director, Research, Parks Associates. “The most popular OTT video sources in the U.K. include BBC’s iPlayer, ITV Player, 4oD (now All4), and Demand5 – all catch-up or on-demand offerings from broadcasters. New OTT video market entrants, especially those with paid services, will have to provide unique value in order to make substantial gains. However, the demand for interesting content is strong enough that there are market opportunities for new OTT video players. Nearly 20% of U.K. broadband households have recently used a Netflix service, despite the free OTT catch-up options.”

Connected Consumer in Europe surveyed broadband households in the U.K., Germany, Spain, and France to identify pay-TV and OTT video adoption and usage trends. Sky and Virgin Media (Liberty Global) control almost 80% of pay-TV households in the U.K., and Talk Talk now rivals BT in pay-TV services with 8% of the U.K. market.

The project also reveals U.K. households with pay-TV services are far more likely to have premium sports channels than pay-TV households in other European markets. Currently 32% of U.K. households with pay TV subscribe to a premium sports package.

Additional research from Connected Consumer in Europe:

• 54% of pay-TV subscribers in the U.K. subscribe to Sky’s pay-TV service.
• 20% of French pay-TV subscribers are aware of TV Everywhere services from their provider.
• 16% of Spain’s pay-TV market has subscribed for the first time within the past year.

Visit www.parksassociates.comfor more information on Parks Associates’ Connected Consumer in Europe. To schedule an interview with Brett Sappington, or to request specific OTT or European data, contact Holly Sprague at [email protected], 720.987.6614.

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com
 

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