Adoption of Internet-connected CE is 57% of Western European broadband households

Parks Associates today announced results for its landmark consumer research project Connected Consumer in Europe, which surveyed broadband households in the U.K., Germany, Spain, and France to track adoption and future purchase plans of IoT, smart home, and connected entertainment solutions. The project found that approximately 9% of these Western European broadband households own at least one smart home device and 57% own at least one Internet-connected CE device.

“Service providers and OEMs continue to introduce new offerings in Europe, bringing new value propositions and driving increased adoption and future purchase intentions of smart home and connected CE devices,” said Stuart Sikes, President, Parks Associates. “Currently 45% of broadband households in the U.K., Germany, Spain, and France have a smart TV. Regarding future purchases, 33% of these broadband households plan to purchase a smart home device in the next 12 months.”

Parks Associates will discuss its worldwide research and its implications at the tenth-annual CONNECTIONS™ Summit: IoT, Entertainment, and the Connected Consumer on 6-7 January at CES® 2016 in Las Vegas, NV.

Additional research on European broadband households:

• Nearly 10% in the U.K., Germany, Spain, and France have a home control system.
• Pay-TV adoption is 50% in Spain, 87% in Germany, 74% in the U.K., and 75% in France.
• 33% of U.K. broadband households used the iPlayer online video service in the past 30 days.

Parks Associates’ new whitepaper Unlocking Growth of the European Smart Home addresses the current state of the connected home in Europe and strategies to drive growth among European consumers. The whitepaper is available for download at www.parksassociates.com. To schedule an interview with an analyst or to request specific data, contact Holly Sprague at [email protected], 720.987.6614.

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com
 

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