Research firm tracks growth of voice control and voice-based technologies for smart home and connected entertainment ecosystems

Parks Associates research finds 28% of U.S. broadband households with a smart speaker with voice assistant use the device to control a smart home device, compared to only 12% that use the device to control an entertainment device. The research firm analyzes the trends in smart home, connected entertainment, and consumer-based IoT in State of the Market: Smart Home and Connected Entertainment, available for download on the Parks Associates site.

“The entertainment ecosystem is lagging a bit in the voice control area, even though 45% of U.S. broadband households see voice control of the TV as appealing,” said Jennifer Kent, Director, Research Quality & Product Development, Parks Associates. “Voice-based technologies experienced massive growth in the past five years, by alleviating complexity in the user experience and delivering key use cases in control of smart home devices. As consumers see these voice solutions operate their smart lights and thermostats, their interests extend to their entertainment services, creating opportunities for players that can bring a quality voice-based solution to this ecosystem.”

Parks Associates discussed the growing consumer interest in voice control for entertainment this week at the conference Future of Video: OTT, Pay TV, and Digital Media. The firm hosts the inaugural conference December 10-12, 2018, in Marina del Rey, California. Sponsors for Future of Video include MediaKind, TiVo, Swrve, Hallmark Movies Now, Massive, Vudu, NAGRA, Premion, and Penthera.

State of the Market: Smart Home and Connected Entertainment addresses multiple topics in the smart home and connected entertainment industries:

• Impact of DIY security on traditional security
• Consumer interest in home energy management
• Connected health and independent living adoption
• OTT and the next-generation viewer
• Connected CE ownership

Additional research from this document includes:

• More than 45% of U.S. broadband households own a connected health device.
• 20% of U.S. broadband households are very interested in home living service to notify family in case of emergency.
• More than six million U.S. consumers will use PERS devices by 2021.
• 40% of U.S. broadband households would pay for at least one home-living service for themselves.

For more information about State of the Market: Smart Home and Connected Entertainment, contact [email protected]. To schedule an interview with an analyst or to request specific research data, please contact Julia Homier at [email protected], 972-996-0202.

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com
 

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