Research Shows 62% of U.S. broadband households are not familiar with smart home products

Tom Kerber, Director of Home Controls & Energy Research at Parks Associates, will present smart home product adoption and value-added services research during the session “Relevant IoT Connected Services for Broad Consumer Adoption" at the AT&T Developers Summit on Monday, January 5, 4:00-4:45 P.M., Las Vegas, Nevada. Mr. Kerber will discuss the barriers to smart home adoption, the growing importance of interoperability, and the businesses and products that are driving the smart home market.

"Parks Associates consumer research shows that 62% of U.S. broadband households are not familiar with smart home products and 69% don't know where to buy smart home products," Kerber said. "This lack of awareness is the leading obstacle to smart product and service adoption, but entry of large service providers into this market will help to overcome this barrier. New business innovations, value-added services, and big brand names are coming together to help increase awareness and drive the smart home products and services market forward in 2015.”

What:       Tom Kerber, Director, Home Controls and Energy Research, Parks Associates, speaking at AT&T Developers Conference, in the session, “Relevant IoT Connected Services for Broad Consumer Adoption"

Date:        January 5, 2015

Time:       4:00-4:45 P.M.

Where:    Palms Casino and Resort, Las Vegas, Nevada

Press Registration:[email protected]

Twitter:    @ParksAssociates

                   @TomAKerber

Mr. Kerber leads Parks Associates research in the areas of home controls, energy management, security, home networks, and the smart home ecosystem. He authors numerous reports every year covering the evolution of technology, partnership opportunities, and new business models, and he leads projects for many Fortune 500 companies to help clients refine smart home strategies, develop scenarios of the future of the smart home market, enhance product roadmaps, and refine specific product features.

In addition, Mr. Kerber leads the firm's annual Smart Energy Summit: Engaging the Consumer. The sixth-annual Smart Energy Summit will take place February 16-18, 2015, at the Four Seasons Hotel in Austin, Texas.

Parks Associates is a leading global smart home and Internet of Things market research firm. The company hosts several industry events each year, including the upcoming CONNECTIONS™ Summit at CES: Monetizing Smart Home Solutions & Connected Devices, January 6, Las Vegas, Nevada, and CONNECTIONS™ U.S., May 19-21, San Francisco, California.

Media interviews with Tom Kerber are available. To request a meeting or specific research data, contact Holly Sprague at [email protected] or 720-987-6614.

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com
 

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