Parks Associates announces nationwide 1Q 2014 consumer survey results available for connected CE adoption, usage, and spending

New research from Parks Associates reports that usage of Google Chromecasts appears to be decliningwhile adoption of streaming media players has increased to nearly 20% of U.S. broadband households, up from 14% in 2012.

360 View: CE Adoption and Trends, which includes data and analysis of a 1Q 2014 consumer survey of 10,000 U.S. broadband households, shows ownership of Chromecasts is steady at approximately 6% of U.S. broadband households, but monthly usage rates are slightly lower than the last two quarters of 2013. The percentage of Chromecast owners who use the device at least monthly to view web pages on a TV declined from 76% in 3Q 2013 to 57% in 1Q 2014. Similarly, the percentage of Chromecast owners who use the device at least monthly to watch online video on a TV dropped from 78% to 73%.

"Streaming media players are starting to play a bigger role in home entertainment, but interest in new entry Google Chromecast is waning," said John Barrett, director, Consumer Analytics, Parks Associates. "Streaming media players, thanks to their ease-of-use, trail only game consoles and smart TVs as the most frequently used streaming media device in the home. By contrast, only about 22% of Chromecast owners say it is the most frequently used streaming device in their home.”

The research also finds smart-TV adoption increased to over one-third of U.S. broadband households.

"As consumers add new devices to their home, the usage habits in the home change and adapt to the new device, its benefits, and its capabilities," said Brett Sappington, director, research, Parks Associates. "Chromecast was introduced last summer. Given the low price, many consumers purchased one and began experimenting with it, producing high initial use. Over time, however, owners developed a better understanding of Chromecast’s usefulness and appropriate niche in the video-viewing environment. Some continue to use Chromecast regularly, while others are choosing different options to get online video to their televisions.”

Glenn Hower, Research Analyst, Parks Associates, will examine monetization opportunities created by streaming devices, smartphones, tablets, smart TVs, and other IP-connected devices in the webinar "Driving revenue from multiscreen opportunities" on June 11, 2 p.m. ET (11 a.m. PT). The event, hosted by FierceCable, will discuss the revolution in content distribution created by these devices and examine the implications for content providers, distributors, and advertisers. The speakers will also analyze the variety of multiscreen strategies that are currently being used by pay-TV providers. Registration is available online.

To request specific research or an interview with John Barrett, Brett Sappington, or Glenn Hower, contact Holly Sprague at [email protected] or 720-987-6614.

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com
 

Next: Parks Associates: 34% of U.S. broadband households have a smart TV
Previous: MEDIA ALERT: Parks Associates to discuss consumer demand for smart home services within the Internet of Things

Be the first to leave a comment.

Have a comment? Login or create an account to start a discussion.