Analysts to Present New Video and Cable TV Research at TelcoTV and Cloud Services Summit This Week

At TelcoTV and the Cloud Services Summit this week, Parks Associates will share new research in video services, which shows telcos will lead the next stage in pay-TV services as the number of IPTV subscribers in the U.S. will exceed 18 million in 2017. The research firm will host the pre-event workshop “New Opportunities in the Connected Home – Expanding Role of the Service Provider” at TelcoTV and moderate multiple sessions during the conferences, October 24-26 in Las Vegas.

New research from Parks Associates shows telcos are leveraging their fiber-based broadband offerings to attract new customers:

• Satellite's share of the pay-TV market will drop to 30% by 2017.  Cable's share will fall to 52%, and IPTV's will rise to 18%.
• Cable subscription figures will decline from 60.7 million in 2011 to 56.1 million in 2017.
• The number of U.S. IPTV subscribers will rise from 8.8 million in 2011 to 18.6 million in 2017.

“The era of huge subscriber gains in the U.S. pay-TV market is over," said Jim O'Neill, Research Analyst, Parks Associates. "Cable TV providers are losing subscribers to IPTV services from AT&T, Verizon, and CenturyLink. Satellite providers also will experience subscriber loss as telcos continue to expand fiber footprints, leverage pricing on triple- and quad-play bundles, and offer advanced TV Everywhere products. Going forward, subscriber retention will become the focus for cable and satellite providers.”

Parks Associates notes U.S. subscribership to satellite and cable television services has plateaued.  However, large cable operators such as Comcast and Time Warner Cable are already adjusting their messaging and packages to emphasize their high-speed services. Google has also entered this market with deployment of Google Fiber in Kansas City.

"Experiments in high-speed broadband will spawn the next wave of advanced Internet services, including new streaming and cloud-based video services," said Stuart Sikes, President, Parks Associates. "Parks Associates will discuss the new market realities in video services at TelcoTV and our upcoming CONNECTIONS™ conferences."

Parks Associates will be participating in the following sessions at TelcoTV and the Cloud Services Summit this week:

• Parks Associates Pre-Event Workshop "New Opportunities in the Connected Home – Expanding Role of the Service Provider" – Wednesday, October 24
• "Facilitating the Connected Home: Creating the Ties that Bind" – Wednesday, October 24
• "Getting Started in the TV Everywhere Business" – Friday, October 26
• "Cloud Applications with Promise" – Friday, October 26, at the Cloud Services Summit

During TelcoTV, visit Parks Associates at Booth 1020. Parks Associates analysts are available for press meetings. To schedule a meeting or request specific research data, please contact Holly Sprague, [email protected], 720.987.6614.

For more information, visit http://www.parksassociates.com or contact 972-490-1113, [email protected].

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com
 

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