Research Director addresses advancements in TV picture quality at CEDIA, October 15

Newly released connected CE research from Parks Associates finds more than 330 million 4K UHD TVs will be sold globally by the end of 2019, an increase from two million in 2013. The report, Connected CE: Trends and Innovation, notes that, of U.S. broadband households planning to purchase a flat-panel TV in 2015, 56% think that 4K picture quality is an important feature. Among flat-panel shoppers not planning to buy a 4K TV, 42% were unfamiliar with 4K/UHD technologies, and 44% felt either that the price was too high or that the picture quality was not worth the premium cost. The research firm will discuss its connected CE and consumer research during a special session on next-generation TVs at CEDIA EXPO 2015, October 14-17 in Dallas, Texas.

“In addition to 4K, picture technologies such as high dynamic range (HDR) and wide color gamut (WCG) are being introduced to the market,” said Barbara Kraus, Director of Research, Parks Associates. “The combination of these picture technologies will produce more saturated colors, more dynamic images, and pictures that look more lifelike.”

Kraus will lead the session “Next Generation TVs & Projectors: Better Pictures through Better Pixels” on Friday, October 16, at 10:30 A.M. The session will focus on advancements in color TV viewing, including HDR, HFR, Wide Color Gamut, and increased pixel counts. She will be joined by the following panelists:

• Bill Baggelaar, SVP Production & Post Production Systems, Sony Pictures Entertainment
• Toshi Ogura, Chief Distinguished Engineer TV Platform Division, Sony
• Roland Vlaicu, Vice President, Consumer Imaging, Dolby Laboratories
• George Walter, Director of Home Entertainment Systems, Christie Digital Systems

What:        Barbara Kraus, Director, Research, Parks Associates at CEDIA EXPO 2015

Date:         Friday, October 16

Time:         10:30 A.M. – 12:00 P.M., Room D167

Where:     Kay Bailey Hutchison Convention Center
650 S Griffin Street
Dallas, TX 75202, USA

Twitter:    @ParksAssociates

Kraus will be joined at CEDIA by Stuart Sikes, President, Parks Associates, who will present “The State of the Connected Home” on Thursday, October 15, at 9:00 A.M., followed by an interactive panel led by Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates. "Winning Strategies for Mid-Market Home Systems" will address the keys to success for smart home controls and custom installers as they expand their solutions to compete in the mid-market. This session will feature executives from Control4, cyberManor, Lutron, Remote Technologies Inc., and URC.

Media interviews with Barbara Kraus are available. To request a meeting or specific research data, contact Holly Sprague at [email protected] or 720-987-6614.

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com
 

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