Research

New research reports potential market opportunity for US cloud gaming services is $3.6 billion in 2024

New research from Parks Associates finds 75% of heads of US broadband households report playing video games for at least one hour per week and 36% subscribe to or are trialing at least one free or paid gaming service. The firm forecasts the potential market opportunity for US cloud gaming services is $3.6 billion in 2024. Quantified Consumer: Next-Generation Gaming: Console ...read more

23% of smart speaker owners and 21% of smart display owners use their device to listen to podcasts

Parks Associates today announced the launch of its new podcast, The Connected Consumer, with recent episodes focused on the company’s history, the new industry initiative Matter, and AI and personalized healthcare. The weekly podcast features Parks Associates’ latest data and market insights from the analyst team, along with industry leaders bringing new and innovative products ...read more

25% of buyers for the most adopted smart home devices report acquiring via an online-only retailer such as Amazon

New research from Parks Associates shows for the first time, online retailers dominate as the top channel for the most widely adopted smart home devices, including smart garage door openers, smoke or CO detectors, thermostats, door locks, video doorbells, networked cameras, in-wall outlets/switches, light bulbs, and plugs. Overall, more than one-third of US broad ...read more

New research report examines consumer trends in unbundling and rebundling video services 

New research from Parks Associates finds cord-cutters are spending $85 per month on average for their online pay-TV or standalone subscription-based services, roughly $30 less than what they were paying for traditional pay-TV service. The firm’s Quantified Consumer: Cutters, Nevers, and the Rebundling of Video, examines consumer trends in unbundling video services and the recent phenome ...read more

New research reveals 82% of US broadband households subscribe to at least one OTT service and 58% subscribe to a traditional pay-TV service

Parks Associates today announced the release of its latest Consumer Insights Dashboard, a new ongoing service that analyzes the firm’s quarterly surveys of 10,000 US broadband households to track consumer adoption of home services, including home internet, pay-TV, and mobile services. The firm’s Video Services Dashboard reveals 82% of US ...read more

New whitepaper examines the adoption and growth of connected products in US broadband households and the impact on consumer lifestyles, new homes, and the MDU market

Parks Associates research finds 88% of US households have broadband, with an increasing number of connected devices tapping into high-speed connections to deliver safety, security, convenience, and energy-saving use cases. The firm’s latest whitepaper, Smart Products: Building the Modern Home, developed for GE A ...read more

Parks Associates to present home security and smart home trends at ISC West

Parks Associates today announced that Elizabeth Parks, president of the international market research firm, is a featured speaker in the session DIY for Smart Home and Security – What are the Impacts? at SIA Education @ ISC West Program, July 19-21 at the Sands Expo & Convention Center in Las Vegas, NV. The session, hosted Wednesday July 21 at 11:00 am, also features Mark Owen Burson, VP, Marketing & ...read more

Industry webinar explores the evolution of B2B marketing and impact of COVID-19 on business 

New industry survey data from Parks Associates reveals 91% of business executives in the connected home space are ready and willing to travel for in-person conferences and meetings, once their company or organization allows travel. The research firm is presenting the survey results during “Transforming B2B Marketing – Expanding Your Reach,” an industry webinar on July 15 at 1 pm CT U ...read more