Research

By the year 2024, the traditional pay-TV subscriber base will decline to 53 million US households 

New research from Parks Associates estimates that between 2014 and 2020, the US pay-TV industry lost over 18 million subscribers, while the broadband market has accelerated, with 40% of US broadband households receiving a standalone service. In 2020, over seven million households dropped their pay-TV services. Traditional pay TV — television services delivered over an operator- ...read more

New whitepaper developed for Cox Communities addresses growing demand for connectivity in multidwelling units

New research from Parks Associates reveals 40% of MDU renters in US broadband households are interested in bulk broadband internet bundled with their rent and 77% of those are willing to pay higher rent in exchange for these services. The firm also tracks growing ownership in smart home devices among MDU residents, with 41% of all MDU broadband households owning at l ...read more

64% of US broadband households report reconsidering aspects of home and lifestyle as a result of COVID-19 pandemic

New research from Parks Associates reveals COVID-19 has significantly impacted consumer behavior and has heightened concerns for safety and security, with 64% of consumers reconsidering at least one lifestyle change as a result of the pandemic. "Safe Space: Elevated Smart Home Use Cases during COVID-19,"a study of 10,000 US broadband households, identifies consu ...read more

New Consumer Insights Dashboard tracks consumer adoption of home services, including home internet, pay-TV, and mobile services. 

Parks Associates today announced the release of its latest Consumer Insights Dashboard, a new service that analyzes the firm’s quarterly surveys of 10,000 US broadband households to track consumer adoption of home services, including home internet, pay TV, and mobile services. The firm’s Home Services Dashboard reveals that as of Q1 2021, the perc ...read more

Webinar, sponsored by Bitdefender, examines rising consumer privacy and data security concerns 

Parks Associates and Bitdefender, with a special speaker from Comcast Cable, will address holistic digital protection for consumer connected products and services during the industry webinar “Protecting Privacy and Data Security in the Smart Home Era,” on June 10 at 11 am CT US (12:00 pm ET). Research firm Parks Associates finds that 16% of US broadband households report that home ...read more

55% of pay-TV households consider live sports important in decision to keep their service

New Parks Associates consumer research featured in its OTT Video Market Tracker shows 47% of US broadband households currently subscribe to Amazon Prime Video. The landmark content rights deal between Amazon Prime Video and the NFL, reportedly worth $1 billion annually, will help increase the service’s subscription uptake and regular viewers through exclusive rights to stream Thursday n ...read more

New whitepaper examines factors redefining the home security market including preferences for self-installation and interactive services

Parks Associates reports self-installation of newly acquired security systems reached 55% in Q2 2020, up from 40% in 2018, an increase of nearly 40%. The firm’s latest whitepaper, Home Security: A Redefined Market, finds the rise of interactive services and DIY installation are two key trends defining the home security market, accelerated b ...read more

A new industry report from Parks Associates reveals that among the 42% of US broadband households who do not own and do not plan to buy a smart home device, 17% admit they would likely buy a device if the cost were lower. Capturing these consumers at the right price point would add 7.9 million more households to the population of smart home owners. The report, Breaking Smart Home Barriers: Why Consumers Don't Buy, addresses market barriers and mines consumer fears and presents s ...read more