Research

Industry report highlights new services enabled by connected devices in the home

New research from Parks Associates finds 38% of smart home device owners find a service that installs smart home devices on their behalf highly appealing. The report Connected Home Services: Updating Modern Lifestyles identifies unique strategies device manufacturers are using to drive recurring revenues by maximizing the value of smart home devices for consumers.

“As the market for sma ...read more

Webinar explores strategies to build new VAS revenues through identity theft protection services

New consumer research from Parks Associates finds 5% of US broadband households annually experience identity theft, which equates to 5.5 million households affected and at least 6.6 million people. Identity theft ranks as the top data security or privacy concern, cited by over half of all US broadband households. The international research firm will discuss consumer demand for i ...read more

Industry and consumer research analyzes impact of DIY security solutions on residential security market

New research from Parks Associates finds 60% percent of US broadband households feel safe enough with only a professionally monitored home security system, while 55% report feeling “safe enough” with only a self-monitored home security system. The firm’s DIY Home Security Tracker and Quantified Consumer: Safe Enough: Consumer Attitudes toward Alternative Security Solutions ...read more

New consumer research highlights consumer demand for connected health and fitness solutions

New Parks Associates research finds 49% of iPhone-owning heads of US broadband households also own at least one connected health product, compared to 34% of owners of Android smartphones. Connected Health, Wearables, and Fitness reports that the most commonly adopted connected health product types are wearables such as smart watches, fitness trackers, or GPS sports watches; however, m ...read more

Market Snapshot addresses current transformation of home telephony and future implications beyond crisis conditions

New research from Parks Associates’ Market Snapshot: Voice as a Lifeline and the Transformation of Home Telephony reveals a surge in home telephony during the COVID-19 outbreak. The Market Snapshot, developed in partnership with the DECT Forum, finds that as of May 2020, 30% of US broadband households reported one remote worker and 22% reported another adult wa ...read more

Webinar featuring Amazon Web Services, Kaltura, and Parks Associates to discuss future trajectory for TV services on the journey to the cloudWebinar featuring Amazon Web Services, Kaltura, and Parks Associates to discuss future trajectory for TV services on the journey to the cloud

New Parks Associates consumer research finds 62% of US broadband households subscribe to a traditional pay-TV service via a cable or satellite provider, down from 69% in Q1 2019, even as the avera ...read more

New research studies highlight impact on consumer spending, broadband usage, tech purchases, and adoption and usage of home services

New Parks Associates research finds 30% of US broadband households intend to avoid public events and large gatherings of people into 2021, due to concerns of exposure to COVID-19. The research firm is tracking the impact of the pandemic on consumer behaviors, attitudes, and intentions in the consumer and home technology markets through multiple ...read more

Webinar hosted by Parks Associates and Copilot explores strategies to leverage device connectivity and user-generated data to improve consumer experience, reduce returns, and expand product ecosystem

CE research data from Parks Associates finds 36% of US broadband households who returned a specified CE or smart home device in last 12 months cited difficulty in setup, installation, and usage as the reason. The firm will explore opportunities to improve user setup and create a ...read more