Research

Smart Home Tracker finds 40% of US broadband households report using video conferencing services, a 54% increase since the COVID-19 crisis started

New Parks Associates smart home research finds providers and manufacturers are increasingly competing on price, innovation, and privacy protections. The firm’s Smart Home Tracker notes 44% of US broadband households who do not own or intend to purchase a smart home device perceive the devices as too expensive, so as more manufactu ...read more

New research addresses telehealth services during pandemic and future interest outside of crisis conditions 

Parks Associates’ new research, COVID-19: Impact on Telehealth Use and Perspectives, finds over 50% of US broadband households are willing to share smartphone data to aid in COVID-19 contact tracing, while another 20% could be convinced provided privacy protections are in place. The research tracks changes in consumer attitudes and adoption of telehealth services as a ...read more

Consumer research explores consumer interest in cloud gaming and online gaming services

New research from Parks Associates finds the US cloud gaming market could generate nearly $3 billion in annual subscription revenue, as 30% of US broadband households currently express interest in this service. The research, in Cloud Gaming Demand and Preferences, reports 74% of US broadband households play video games for at least one hour per week. Gamers play for an average of 22 hours ...read more

Ninety percent of households with children at home subscribe to at least one OTT service

New consumer research from Parks Associates finds households with children, particularly those ages 6-11, are the leading demographic groups for technology product and entertainment service purchasing. Households with Children: Dominant Tech Purchasers finds 38% of US broadband households with children plan to buy a smart video doorbell over the next 12 months, compared to 14% of househo ...read more

Industry report addresses strategies for MSOs and set-top box makers as markets adjust to high demand for streaming services  

Parks Associates announced new research today showing the number of hours per week consumers spend watching online video has almost doubled from 3.6 hours per week in 2017 to nearly seven hours per week in 2020. Set-top Box Innovations and Trends also notes traditional pay-TV service has declined from an adoption rate of 75% to 62% in U.S. broadband ...read more

Steve Nason to present key findings at StreamTV Summer Research Summit

Parks Associates Research Director Steve Nason will present the keynote "The Impacts of COVID-19 on OTT" at the StreamTV Summer Research Summit on Tuesday, June 30, featuring key findings from the research firm’s latest consumer and industry research. Parks Associates reports the churn rate for OTT services increased from 35% in Q1 2019 to 41% in Q1 2020. During the COVID-19 crisis, more than two in five ...read more

Consumer study finds subscribers now pay $60/month on average for stand-alone broadband service 

New consumer research from Parks Associates finds the market for broadband service is steady overall, showing high adoption rates and rising ARPUs, with the adoption rate for stand-alone internet service rising from 34% in 2017 to 42% in 1Q 2020. 360 Deep Dive: Broadband Value-added Services reports the average stand-alone internet subscriber now pays $60 per month for service, w ...read more

New whitepaper examines impact of COVID-19 on video consumption, and future of smart TV experience

Parks Associates today released a new whitepaper, Optimizingthe Smart TV Experience, which finds more than 50% of US broadband households own at least one smart TV, making the smart TV the primary platform for video services at a time when content consumption is increasing dramatically.  The whitepaper, developed in cooperation with Applicaster, highlights the evolution of vide ...read more