Research

Industry research identifies new use cases in energy, health, security, and smart home for professionally monitoring services in the connected home

Research firm Parks Associates forecasts total professional monitoring revenue for the US residential security sector will total $15.74 billion in 2020, with smart home services accounting for $1.2 billion. IoT: Extending Professional Monitoring for New Revenue addresses how innovative companies are driving new revenue by extendi ...read more

OTT Video Market Tracker analyzes impact of new and existing video services in OTT space

Parks Associates, ahead of the release of COVID-19 Impact on Communications and Entertainment, predicts consumer usage of TVOD (transactional video on-demand) service will increase significantly in 2020. The firm’s OTT Video Market Tracker reports that in Q1 2020, 14% of US broadband households had used a TVOD service over the past 30 days, a five-point increase from the previous year. T ...read more

Industry data from Reelgood shows shift to comedy genre in March after shelter-in-place orders

New consumer data from international research firm Parks Associates reveals an increase in streaming video viewership during the COVID-19 outbreak. The survey of 10,000 broadband households, fielded between March 8 and April 3 to 10,000 US heads of broadband households, finds 76% of US broadband households subscribe to an OTT service, increasing by roughly six million households si ...read more

Parks Associates and F-Secure present step-by-step strategies to deliver peace of mind to connected consumers 

International research firm Parks Associates will address growing consumer and industry concerns about data security and privacy in the home in an upcoming webinar “Solving the Five Security Threats: Complete Consumer Protection,” cohosted with F-Secure, a leading provider of cybersecurity solutions. Parks Associates finds 79% of US broadband households are concerne ...read more

2020 will bring new challenges and opportunities as consumers reduce spending and economy struggles with stay-at-home restrictions 

New research Residential Security: Consumer Insights 2020 from Parks Associates finds security system adoption, after holding steady at 25-28% for over five years, jumped up to 33% of US broadband households at the end of 2019. This growth comes as consumers have more options, including DIY and ad hoc monitoring through smart home devices. Parks ...read more

COVID-19 outbreak impacts consumer consumption patterns of health, entertainment, and smart home solutions, while CE purchase intentions have increased

International research firm Parks Associates released new research today showing 53% of US broadband households claim that they value technology more now than before, following the outbreak of COVID-19 and the resulting social distancing and stay-at-home orders across the country.

COVID-19: Impact on Consumer Spending and ...read more

Research highlights need for enhanced user experience to aid with device integration as audio market shifts from whole-room home theater system to standalone connected devices

Parks Associates research from Smart Product Market Assessment – Audio Devices finds that 44% of US broadband households own speakers, 37% own headphones bought separately from a phone or music player, and 33% own a separate set of earbuds. Purchase intentions were flat prior to the COVID-19 outbreak, ...read more

COVID-19 outbreak will impact consumer consumption patterns of podcast, music, and news services

A new consumer study from Parks Associates finds 36% of US broadband households listen to podcasts weekly, although the research firm expects new patterns of video, music, and news consumption to emerge as a result of the current public health crisis with COVID-19.

Adoption and Business Models: Video, Music, and News Services explores service uptake, business model preference ...read more