Research

Consumer research provides insights on connected lifestyles and energy management in the UK 

Research from Parks Associates finds 25% of UK broadband households rate access to real-time energy use information as the most valuable energy management tool. According to IoT in the UK: Energy and the Smart Home, UK consumers show strong interest in real-time alerts and notifications for high energy consumption. Providers and manufacturers can tap into this opportunity with energy ...read more

Connected health technologies becoming mainstream for UK consumers 

Research from Parks Associates finds 57% of UK consumers report having a chronic condition and 39% of these patients own at least one connected health or wellness device. The firm also reports 52% of households with children at home having at least one of these devices.

IoT in the UK: Wellness, Telehealth, and Independent Living, a survey of 5,000 UK households fielded in the fall of 2018, provides insig ...read more

New research shows impact of DIY and smart home on competition, channels, and value-added services for home security market

New research from Parks Associates reveals at the end of 4Q 2018, 28% of US broadband households reported the presence of an active security system, up from 26% in 4Q 2017, with 24% having professional monitoring. Connected Trends & Disruption in Home Security reports that 52% of households that are highly likely to purchase a security system in the nex ...read more

Parks Associates today released the new whitepaper Open for Business: Future Flexibility for Smart Home Services, which forecasts sales of connected consumer devices will exceed 520 million units by 2022, including networked cameras, security systems, and connected health devices. The whitepaper, sponsored by Calix, presents the opportunities emerging from this wealth of residential devices and details strategies for service providers to operate in the smart home market in ways ...read more

Parks Associates addresses the future of video distribution at The Pay TV Show in Analyst Roundtable and session featuring executives from Starry, T-Mobile, Verizon, and Viacom

New research from Parks Associates shows that approximately 22% of US broadband households use an antenna to watch over-the-air broadcasts. Households with both antennas and pay TV subscribe to multiple OTT video services and are more likely to own connected entertainment devices than are average broa ...read more

Parks Associates workshop at BUILDER’s Housing Leadership Summit addresses impact of smart home technology on new home construction  

New research from Parks Associates shows the percentage of smart home device owners who use a smart speaker to control their connected products has catapulted from 17% in 2017 to 37% at the end of 2018. The leading smart home technology research firm will host a workshop at the BUILDER’s Housing Leadership Summit featuring new consumer data an ...read more

Consumer research provides insights on connected entertainment consumption in the UK

New research from Parks Associates finds that the percentage of UK broadband households stating that they are likely to cancel their pay-TV service has increased to 24% in late 2018 from 12% in late 2015. IoT in the UK - Entertainment Products and Services reports that the intent to cancel is higher among households that watch online video services.

“Subscription streaming services, also ...read more

Industry report addresses current state of AR technologies and devices

Parks Associates research finds more than 60% of US broadband households are interested in receiving some sort of information enhanced by augmented reality (AR) on a handheld device or headset, with the most popular being navigation information. The report Augmented Reality: Innovations and Lifecycle notes that this interest persists despite low familiarity with AR—only 12% of heads of US broadband househ ...read more