Research

Research firm tracks growth of voice control and voice-based technologies for smart home and connected entertainment ecosystems

Parks Associates research finds 28% of U.S. broadband households with a smart speaker with voice assistant use the device to control a smart home device, compared to only 12% that use the device to control an entertainment device. The research firm analyzes the trends in smart home, connected entertainment, and consumer-based IoT in State of the Mar ...read more

Industry report finds market opportunities for home energy management, residential battery storage, and solar solutions continue to grow

Parks Associates research reveals more than one-third of U.S. broadband households consider battery storage for their homes to be very valuable, although only 16% feel they are very familiar with this solution. The firm’s report Home Energy Management: Road to Net Zero notes the high value scores are encouraging, especially given that four ...read more

Parks Associates study shows positive NPS for online pay TV, negative for traditional pay-TV 

New U.S. consumer data from Parks Associates finds the average NPS (net promoter score) for traditional pay-TV providers in 3Q 2018 is -19. 360 Deep Dive: Churn and Retention in Pay TV notes this NPS represent a slight drop for pay-TV providers, which scored -15 in 1Q 2018, although some providers such as Optimum and DISH improved their individual scores. By comparison, the average ...read more

Parks Associates research examines new product and service opportunities in residential security market

New research from Parks Associates shows the integration of smart home products will be key to drive new recurring monthly revenue (RMR) growth among security companies. 360 Deep Dive: Driving RMR Growth with Add-on Products & Services notes the security industry has experienced flattening RMR growth as adoption of interactive services has exceeded 50% of security subscri ...read more

Webcast to address tech support opportunities through automated cognitive and intelligent technologies and automated connected devices

Parks Associates research finds most smart home owners set up their devices on their own and more than 50% of these consumers report setup problems. These issues have not translated into greater adoption of tech support services—one-fifth of U.S. broadband households have a subscription. The research firm will examine opportunities to improve ...read more

Top five includes Netflix, Amazon, Hulu, HBO, and Starz, all propelled by original content

Parks Associates today released its updated list of the top 10 subscription over-the-top (OTT) video services in the U.S. market, based on estimated number of subscribers. Netflix, Amazon, and Hulu continue to hold the top-three slots, with HBO Now and Starz moving into the top five.

1. Netflix
2. Prime Video Users (Amazon Prime)
3. Hulu (SVOD)
4. HBO Now
5. Starz
6. ...read more

New Parks Associates industry report analyzes blockchain applications for connected consumer markets

A new industry report from Parks Associates shows the percentage of broadband households not intending to purchase a smart home device due to security and privacy concerns has increased from 21% in Q1 2017 to 32% in Q1 2018. Blockchain for Connected Home and Entertainment analyzes security concerns, their impact on smart home adoption, and the potential for blockchain to decr ...read more

New Parks Associates energy research examines influence of incentives on buying behaviors

Energy research from Parks Associates reveals 29% of U.S. broadband households are very familiar with at least one energy program, with product rebates and purchase incentives scoring the highest. 360 Deep Dive: Incentivizing Whole Home Energy Efficiency reports 21% of U.S. broadband households are very familiar with rebates and other incentives associated with the adoption of energy-ef ...read more