Among U.S. broadband households without a security system, 19% are very likely to buy one if it can be monitored or controlled via a smartphone
Parks Associates shared new research today ahead of ISC West from its consumer study 360 View: Residential Securityshowing remote monitoring with no long-term commitment are key factors to attract new security customers. The research study of 10,000 U.S. broadband households reveals that among the 73% of broadband households without ...read more
Summit highlights market shifts, product management lifecycle, and growth in consumer product markets
Parks Associates today announced the speakers for the IoT Summit: Transformation of Consumer Products: Connectivity & IoT at HardwareCon, April 19, 2018, at the San Jose Convention Center. The research firm will host five sessions throughout the event to address the changing dynamics for the hardware industry, specifically examining hardware as a service.
Parks Associates’ fourth annual Security Dealer Survey, fielded at the end of 2017, finds that smart products and interactive capabilities provide dealers additional value propositions for their offerings in an increasingly competitive space. More than 90% of U.S. dealers offer some form of interactive service, and 75% of security sales overall include at least one smart home device.
The 2017 Security Dealer Survey explores the emergence of DIY/self-installed security syst ...read more
Whitepaper addresses connected home revenue opportunities for service providers as well as technical issues that continue to drive support calls
Parks Associates today released a new whitepaper, Staking a Claim in the Connected Home: Service Provider Solutions, which reveals more than 60% of U.S. broadband households with a networking router received that device from their broadband service provider. The whitepaper, sponsored by Calix, addresses operator strategies to enhanc ...read more
New smart home research evaluates potential for insurance providers to become channel for smart products
New research by Parks Associates shows that 40-50% of consumers with either homeowners or renters insurance are interested in receiving additional services, such as restoration and maintenance services, from their insurance provider. Insurance Opportunities in the Connected Home explores the convergence of smart home technologies and insurance services as a way to generat ...read more
Smart Home Tracker notes a shift in smart home sales strategies from Amazon and Google
Parks Associates announced new smart home research today showing 26% of smart home owners purchased their devices from brick-and-mortar retail stores such as Best Buy, Home Depot, or Walmart, making this channel the most commonly used among U.S. consumers. By 2021, more than 10 million smart home controllers will be sold in the U.S., and more than eight million will be sold through retail ...read more
New whitepaper examines voice-first landscape and role of voice to alleviate complexity in the smart home user experience
Parks Associates recently released a new whitepaper, Enabling Voice in the Smart Home, with research showing 49% of U.S. broadband households use a personal assistant through an app or dedicated device, which is a key use case for a voice-based user experience. The whitepaper, sponsored by the ULE Alliance, examines the influence of the voice-first interf ...read more
New research shows aggressive innovations in smart DIY solutions will reinvigorate home security market
New research by Parks Associates notes that new and more economical DIY systems from key players, including Nest, Ring, Samsung, and ADT, are part of a key step in expanding the security market. The international research firm also notes that new smart DIY solutions will reinvigorate adoption of home security, particularly among younger consumers.