57% of remote workers self-identify as technology “innovators” or “early adopters”
Parks Associates research finds that over half (54%) of those employed worked remotely throughout the pandemic, with approximately 38 million households having at least one household member working at home during 2021. The research report Work Transformed: Impact on Communications and Technology Markets addresses remote worker demographics, device ownership rates, internet usage, and interest ...read more
New whitepaper developed in partnership with Alarm.com addresses the expansion of professional services beyond home security
A new whitepaper from Parks Associates, Value Beyond Home Security: Expanding Product Ecosystems, finds “peace of mind” is a key driver for smart home adoption, with 31% of recent buyers citing this factor as a top benefit influencing their purchase. The whitepaper, developed in partnership with Alarm.com, finds consumers are increasingly reliant on c ...read more
New research highlights consumer attitudes and experiences in security event management
In Parks Associates’ new research, Quantified Consumer: Alerts and Alarms: Consumer Perceptions of Security Event Management, 48% of security system owners report that their system triggers too many false alarms. The research explores consumer attitudes, preferences, and experiences in security event management among households with professional monitoring.
International research firm and industry experts to address adoption of new smart home technologies and connected devices at industry event
New consumer research from Parks Associates shows steady purchase intentions for smart appliances and continued growth for smart energy and lighting products, setting the stage for robust panel discussions during Design & Construction Week (the co-located International Builders’ Show® and Kitchen & Bath Industry Show®) in Orlando this we ...read more
Apartments, student housing, and senior living a hot target for smart home solutions
Parks Associates’ new research, Smart Home Opportunities in Multifamily Properties, finds 27% of multi-dwelling unit (MDU) residents have a smart device provided by their landlord or property owner and the overwhelming majority value the safety and security benefits of these solutions. Of those with property-provided smart home devices, 64% value the notifications they receive about s ...read more
New Consumer Insights Dashboard tracks consumer adoption of home services, including home internet, pay-TV, and mobile services
Parks Associates’ latest Consumer Insights Dashboard analyzes the firm’s quarterly surveys of 10,000 US internet households to track consumer adoption of and changes in home services, including home internet, pay-TV, and mobile services. The firm’s Home Services Dashboard estimates that almost 114 million US households access the internet at home a ...read more
International research firm hosts smart home tech sessions with global innovator LG Electronics
Parks Associates will collaborate with smart appliance leader LG Electronics at Design & Construction Week to co-host educational sessions on how consumers are embracing new technologies in the home and the role of new features in expanding the use cases for connected devices.
Developments in AI and new partnerships are helping appliance manufacturers enhance the feature sets ...read more
73% of US broadband households that own or are planning to buy a smart home device consider interoperability important
New research released from Parks Associates following CES® 2022 reveals US broadband households are split nearly 50/50 between a customized and highly controlled app and a simple and automated experience when asked about their ideal app experience for smart home devices. The firm’s All Apps Aren’t Equal: Smart Home User Experiences finds 52% of US broadband ...read more