Connected Home Systems and Services

New whitepaper in partnership with Xfinity Home examines expanding role of broadband service providers as consumer demand grows for home automation and security services 

A new whitepaper from Parks Associates, produced in partnership with Xfinity Home, reveals 27% of US broadband households report far more concern now about the physical security of home than five years ago. That number rises to 43% among households with children. The whitepaper Home Security: Choice is the ...read more

Industry webinar features discussion with Alarm.com on revenue and value-adding opportunities driven by expanding connected product ecosystems

Parks Associates research finds 36% of US broadband households have a security system and 39% are obtained through security dealer channels. Additionally, 85% of security dealers offer interactive services, driving incremental revenues for monthly services. The research firm, in partnership with Alarm.com, is hosting the industry webi ...read more

Smart Home Dashboard, an ongoing service, tracks adoption, purchases, and demand across key smart home product categories, leveraging quarterly data from 10,000 US broadband households

New research from Parks Associates reveals that US broadband households that own smart home products have on average eight devices. According to the firm’s latest Smart Home Dashboard, the percentage of households owning three or more devices continues to rise and now represents five times the ...read more

25% of buyers for the most adopted smart home devices report acquiring via an online-only retailer such as Amazon

New research from Parks Associates shows for the first time, online retailers dominate as the top channel for the most widely adopted smart home devices, including smart garage door openers, smoke or CO detectors, thermostats, door locks, video doorbells, networked cameras, in-wall outlets/switches, light bulbs, and plugs. Overall, more than one-third of US broad ...read more

New whitepaper examines the adoption and growth of connected products in US broadband households and the impact on consumer lifestyles, new homes, and the MDU market

Parks Associates research finds 88% of US households have broadband, with an increasing number of connected devices tapping into high-speed connections to deliver safety, security, convenience, and energy-saving use cases. The firm’s latest whitepaper, Smart Products: Building the Modern Home, developed for GE A ...read more

Parks Associates to present home security and smart home trends at ISC West

Parks Associates today announced that Elizabeth Parks, president of the international market research firm, is a featured speaker in the session DIY for Smart Home and Security – What are the Impacts? at SIA Education @ ISC West Program, July 19-21 at the Sands Expo & Convention Center in Las Vegas, NV. The session, hosted Wednesday July 21 at 11:00 am, also features Mark Owen Burson, VP, Marketing & ...read more

64% of US broadband households report reconsidering aspects of home and lifestyle as a result of COVID-19 pandemic

New research from Parks Associates reveals COVID-19 has significantly impacted consumer behavior and has heightened concerns for safety and security, with 64% of consumers reconsidering at least one lifestyle change as a result of the pandemic. "Safe Space: Elevated Smart Home Use Cases during COVID-19,"a study of 10,000 US broadband households, identifies consu ...read more

New Consumer Insights Dashboard tracks consumer adoption of home services, including home internet, pay-TV, and mobile services. 

Parks Associates today announced the release of its latest Consumer Insights Dashboard, a new service that analyzes the firm’s quarterly surveys of 10,000 US broadband households to track consumer adoption of home services, including home internet, pay TV, and mobile services. The firm’s Home Services Dashboard reveals that as of Q1 2021, the perc ...read more