Connected Home Systems and Services

New whitepaper examines factors redefining the home security market including preferences for self-installation and interactive services

Parks Associates reports self-installation of newly acquired security systems reached 55% in Q2 2020, up from 40% in 2018, an increase of nearly 40%. The firm’s latest whitepaper, Home Security: A Redefined Market, finds the rise of interactive services and DIY installation are two key trends defining the home security market, accelerated b ...read more

A new industry report from Parks Associates reveals that among the 42% of US broadband households who do not own and do not plan to buy a smart home device, 17% admit they would likely buy a device if the cost were lower. Capturing these consumers at the right price point would add 7.9 million more households to the population of smart home owners. The report, Breaking Smart Home Barriers: Why Consumers Don't Buy, addresses market barriers and mines consumer fears and presents s ...read more

New research highlights major trends in smart speaker and display market, including impact of COVID-19

New research from international research firm Parks Associates revealsconsumers ranked lights, thermostats, door locks, smart TVs, and cameras as the top five devices they would most like to control via a voice assistant. The firm’s Smart Speaker and Smart Display Market Assessment finds consumer adoption of smart speakers and displays continues to grow, with 49% of US broa ...read more

New research highlights major trends impacting smart speaker and display market, including effects of COVID-19

New research from Parks Associates reveals a strong correlation between smart speaker and smart home device ownership—60% of smart speaker owners and/or smart display owners own at least one smart home device, versus 34% of US broadband households overall. The firm’s new research, Smart Speaker and Smart Display Market Assessment, identifies key market drivers and b ...read more

Webinar, sponsored by ULE Alliance, examines impact of communication protocols on smart product adoption and user experience in European market

Parks Associates is hosting the complimentary webinar “Smart Product Strategies in Europe: Choosing Communication Protocols,” sponsored by ULE Alliance, on 13 April 2021 at 8 am CT US (1:00 pm/13:00 GMT), to highlight key trends in the smart home market, including the impact of communication protocols on the user experience and their ...read more

Smart Home Tracker finds perception of high prices as a leading adoption barrier to adoption of smart home devices

Parks Associates smart home research finds high perceived prices remain a top barrier to smart home adoption, with providers and manufacturers working to bring lower-priced products to market and discontinue specific premium products. The firm’s Smart Home Tracker finds 20.5 million, or 44% of consumers who do not own or intend to purchase a smart home device, r ...read more

New research highlights 61% of smart thermostat owners acquired their device less than two years ago

New research from Parks Associates finds 23% of US broadband households who recently bought a smart thermostat report that an incentive, discount, or rebate from their energy provider triggered that purchase. The firm’s Smart Product Market Assessment: Smart Thermostats, which identifies key market drivers and barriers and assesses market growth via topline market forecasts, ...read more

DIY, smart home, and interactive services focus of 8^th annual Security Dealer Study, with research featured at CONNECTIONS™ Summit at CES sessions

New security dealer research from Parks Associates shows 85% of security dealers report they provide extra services beyond professional monitoring, including video verification, PERS, cybersecurity, and independent living services. The international research firm’s annual study Home Security Dealers: View from the Front Line, now ...read more