Access and Entertainment

More than one-third of consumers who switched service providers in the past 12 months did so in order to obtain a faster service at a comparable price

Parks Associates announced new research today showing 9% of U.S. broadband households switched broadband providers in the past 12 months, with 35% of them doing so to get a faster broadband speed. Only 18% of switchers changed because a different provider offered a lower price at a comparable speed.

“For many, broadband is ...read more

Leading research firm presents whitepapers focused on online advertising, OTT services, and cloud DVR

Parks Associates recently published three new whitepapers analyzing new trends in video consumption, including monetization through advertising, the benefits of cloud DVRs, and strategies to create differentiated OTT services. The firm reports nearly 60% of U.S. broadband households pay for an OTT video subscription. These whitepapers highlight changes in the video business ...read more

Parks Associates Research Director speaks on panel at OTT TV Summit in London

Parks Associates research shows 3% of U.K. broadband households cancelled a subscription to an OTT video service in the past 12 months, while 33% of U.K. broadband households currently pay for an OTT subscription. In the U.S., approximately 9% of U.S. broadband households have recently cancelled an OTT service subscription, while 59% currently subscribe. The research firm finds that service cancell ...read more

Research Director presents new OTT and “Cord Cutter” research at Future of Television event, October 9

Parks Associates research finds 10% of U.S. broadband households are “cord cutters,” with one-fourth of them having canceled their pay-TV service in the past 12 months and instead using online video sources. In addition, 7% of U.S. broadband households are recent “cord shavers,” those who have downgraded their pay-TV service within the past 12 months and use online video so ...read more

New Consumer Research Examines Trends in Pay-TV Adoption and Entertainment Services

Parks Associates today announced roughly one-fourth of pay-TV subscribers in U.S. broadband households made changes to their pay-TV service over the past 12 months, although upgrades were nearly as significant as downgrades. 360 View: Entertainment Services in U.S. Broadband Households, which analyzes trends among U.S. consumers in broadband and pay-TV adoption, finds that 11% of pay-TV subsc ...read more

New industry report examines current and future market for OTT and TV Everywhere video services

New industry research from Parks Associates finds global OTT video service subscription revenues will increase from nearly $9 billion in 2014 to over $19 billion in 2019. Currently, 57% of U.S. broadband households subscribe to an OTT video service. Among European broadband households, 57% in the U.K., 29% in Spain, and 24% in Germany subscribe to an OTT service.

The industry ...read more

Cisco and Parks Associates to discuss emerging cloud-DVR market in industry webcast

Parks Associates research finds that 51% of pay-TV subscribers are very interested in having unlimited space to store DVR recordings, which indicates strong consumer demand for cloud-based DVR services. Currently, over 50% of U.S. broadband homes either include a DVR as part of their pay-TV subscription or have purchased one at retail. The research firm estimates the total number of cloud DVR ...read more

Emerging Power of IoT in Canada reveals adoption and usage trends among Canadian connected consumers

New Parks Associates research reveals 58% of Canadian broadband households have at least one connected CE device that allows online content to be accessed through a TV set, up from 48% in 2012. Nearly 40% have a gaming console connected to the Internet, 25% have a connected smart TV, and 14% have a connected streaming media device.                                             ...read more