Access and Entertainment

New research highlights increasing consumer consumption of livestreaming video 

Parks Associates’ new video research, found in Quantified Consumer: Livestreaming: The Next Hot Video Market, finds 43% of US internet households have livestreamed online content in the past three months, with sporting events by far the most popular type of content. Sixty-one percent of livestreaming users have recently watched a live sporting event online, while newscasts, the second most popula ...read more

New study examines consumer adoption of OTT service bundles via a home service provider

Ahead of NAB next week, Parks Associates announced a new study, Home Service Bundles: OTT as a Value-Added Service, which reveals 59% of OTT subscribers reported that they prefer one bill and one account for all of their home subscription services, while 48% feel their home internet service provider adds more value when online video services subscriptions are offered. The consumer study e ...read more

The research firm’s OTT Video Market Tracker highlights current market trends and activities

New consumer research from Parks Associates’ Video Services Dashboard reveals that as of Q3 2021, Amazon Prime Video’s subscriber penetration rate is at 45% of US internet households. The most recent update of the firm’s OTT Video Market Tracker recaps top industry and consumer trends, including Amazon Prime’s recent price rate increase.

“Amazon's Prime pricing rise, the fou ...read more

New industry report analyzes latest developments and use cases in data and analytics that support video services

A new Parks Associates report, Data-Based Decision Making for Video Services, finds 36% of OTT subscribers, roughly 32 million US households, are “service hoppers,” defined as OTT subscribers who switched between services and resubscribed to services multiple times in the previous twelve months. The report details the challenges in OTT subscriber acquisition and r ...read more

New OTT whitepaper highlights trends and expectations for streaming video market in 2022

Parks Associates’ latest whitepaper OTT Streaming Trends to Watch in 2022 reports 55% of US broadband households own a smart TV, pushing this device to be the default platform for streaming content. The whitepaper features insights from the research firm’s entertainment research team as they analyze the anticipated trends and market shifts for 2022. Parks Associates is also hosting the v ...read more

OTT Video Market Tracker highlights trends and expectations for streaming video market in 2022

New Parks Associates consumer research featured in its OTT Video Market Tracker reveals that in Q3 2021, 27% of US broadband subscribers reported the Samsung Tizen Smart TV is their primary device for consuming video content. The international research firm’s most recent update recaps top industry and consumer trends of Q4 2021 and highlights anticipated market shifts in 2022.

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New whitepaper explores exponential growth in streaming video adoption and increasing consumption of OTT video services

Research from Parks Associates’ new whitepaper, Reaching Today’s Video Audiences: Platform Diversity and ROI, reports that nearly 70% of US broadband households own at least one streaming video product that is connected to the internet. The whitepaper, developed in partnership with Bitmovin, the Emmy Award-winning world leader in digital video technology, e ...read more

Parks Associates’ consumer data of 10,000 broadband households tracks current trends consumer attitudes regarding on connected entertainment and technology

Parks Associates today announced new industry and consumer research at CES on consumer attitudes, usage, and adoption of connected devices and services from its quarterly surveys of 10,000 US broadband households. The research quantifies the impact of the pandemic, reveals key insights on the type and brand of devices in ...read more