Access and Entertainment

Top ten list reveals significant gains for Disney+, HBO Max, and Apple TV+ into top tier of US OTT services, while the “Big 3” remain unchanged

Parks Associates, ahead of the third annual Future of Video conference, today released its updated list of the top 10 US subscription over-the-top (OTT) video services, based on estimated number of subscribers through September 2020 from the firm’s OTT Video Market Tracker.

Parks Associates notes that recent entrants such as ...read more

OTT Video Market Tracker analyzes strategies and impact of new and existing video services in OTT space

New research from Parks Associates’ OTT Video Market Tracker shows that through Q3 2020, the number of OTT video services in the US has more than doubled since 2014, currently reaching nearly 300 different services. The rate of closure has also declined, from a peak in 2018 when 19 services left the market, to only six ceasing operations in 2020 so far. The OTT Video Marke ...read more

Webinar featuring Amazon Web Services, Kaltura, and Parks Associates to discuss future trajectory for TV services on the journey to the cloudWebinar featuring Amazon Web Services, Kaltura, and Parks Associates to discuss future trajectory for TV services on the journey to the cloud

New Parks Associates consumer research finds 62% of US broadband households subscribe to a traditional pay-TV service via a cable or satellite provider, down from 69% in Q1 2019, even as the avera ...read more

Industry report addresses strategies for MSOs and set-top box makers as markets adjust to high demand for streaming services  

Parks Associates announced new research today showing the number of hours per week consumers spend watching online video has almost doubled from 3.6 hours per week in 2017 to nearly seven hours per week in 2020. Set-top Box Innovations and Trends also notes traditional pay-TV service has declined from an adoption rate of 75% to 62% in U.S. broadband ...read more

Steve Nason to present key findings at StreamTV Summer Research Summit

Parks Associates Research Director Steve Nason will present the keynote "The Impacts of COVID-19 on OTT" at the StreamTV Summer Research Summit on Tuesday, June 30, featuring key findings from the research firm’s latest consumer and industry research. Parks Associates reports the churn rate for OTT services increased from 35% in Q1 2019 to 41% in Q1 2020. During the COVID-19 crisis, more than two in five ...read more

Consumer study finds subscribers now pay $60/month on average for stand-alone broadband service 

New consumer research from Parks Associates finds the market for broadband service is steady overall, showing high adoption rates and rising ARPUs, with the adoption rate for stand-alone internet service rising from 34% in 2017 to 42% in 1Q 2020. 360 Deep Dive: Broadband Value-added Services reports the average stand-alone internet subscriber now pays $60 per month for service, w ...read more

New whitepaper examines impact of COVID-19 on video consumption, and future of smart TV experience

Parks Associates today released a new whitepaper, Optimizingthe Smart TV Experience, which finds more than 50% of US broadband households own at least one smart TV, making the smart TV the primary platform for video services at a time when content consumption is increasing dramatically.  The whitepaper, developed in cooperation with Applicaster, highlights the evolution of vide ...read more

OTT consumer research firm finds churn rate for OTT services was 41% in Q1 2020

New research from Parks Associates’ OTT video research, from a survey of 10,000 US broadband households fielded in March 2020, finds that 76% of US broadband households subscribed to an OTT video service in Q1 2020, while the churn rate for streaming services was 41%. Sixty-two percent of US broadband households subscribed to a traditional pay-TV service.

“The entertainment industry, lik ...read more