Roku leads U.S. market, but Apple still ahead globally
Parks Associates announced a new report today showing that more than 25% of U.S. households will have a streaming media player by 2015, with continued robust sales and new entries such as Amazon Fire TV driving expansion of this connected CE category. The report, The Evolving Market For Streaming Media Devices,found Roku accounted for nearly one-half of streaming media players (46%) purchased in the U.S. in 2013, while A ...read more
Parks Associates announces nationwide 1Q 2014 consumer survey results available for connected CE adoption, usage, and spending
New research from Parks Associates reports that usage of Google Chromecasts appears to be decliningwhile adoption of streaming media players has increased to nearly 20% of U.S. broadband households, up from 14% in 2012.
Parks Associates President Chairs Digital Home World Summit in Berlin
Parks Associates research, announced in advance of the Digital Home World Summit in Berlin, finds 43% of U.S. broadband households are willing to purchase a smart home package, which would leverage the Internet of Things for safety, security, or home management applications. The firm's European research finds consumers in France, Germany, the U.K., and Belgium value smart safety/security devices highest, i ...read more
Parks Associates Senior Analyst presents connected TV research in opening keynote at IAB Advanced TV Town Hall
Heather Way, Senior Analyst at Parks Associates, will present the firm's connected TV and advertising research at the IAB Advanced TV Town Hall today in New York. The international research firm estimates 42 million U.S. households will have a smart TV by the end of 2014, accounting for 35% of the 119 million TV households.
International research firm produces sessions for Disruptive Media Conference at 2014 NAB Show
Parks Associates announced new U.S. consumer research today at the 2014 NAB Show showing more Roku owners than Apple TV owners use an over-the-top (OTT) service. The firm's Streaming CE and Content Purchasing Habits finds 86% of Roku owners compared to 77% of Apple TV owners use a subscription OTT service of any kind. Seventy-five percent of Roku owners use Netflix, while 63% of Ap ...read more
International Research Firm Leader Recognized at Legacy Awards Networking Reception
Tricia Parks, Chairman, Founder, and CEO of Parks Associates, received special recognition for her extensive career and pioneering efforts in the CE industry from Women in CE during the 2014 Legacy Awards on January 7 at the 2014 International CES in Las Vegas.
Parks Associates to discuss New CE Research at CONNECTIONS™ Summit at CES
Parks Associates research finds gaming consoles and tablets are the most popular CE gift purchases for family members this holiday season. 2013 Holiday CE Purchase Intentions, which features a 4Q 2013 survey of U.S. broadband households, shows 47% of game-console shoppers and 45% of tablet shoppers plan to buy these products as gifts for a household member.