Connected CE and Platforms

New whitepaper from Parks Associates and Rovi analyzes video-viewing activities, ad recall and response, and second-screen activities for connected-TV households

The number of North American households with a smart TV will reach 87 million by 2016, according to new research from Parks Associates, which today released a new whitepaper "Connected TV Environments: The Next Iteration of TV Advertising." This whitepaper, commissioned by Rovi, examines new opportunities in adverti ...read more

New market research forecasts nearly one-half of HDTVs shipped in 2012 will be Internet-connectable

New market research from Parks Associates finds the percentages of U.S. smart-TV owners who use this Internet-connected device to watch online video increased by over 30% in six months.

"The percentage of smart-TV owners connecting the device to the Internet has steadily increased, from approximately 40% in 2010 to 56% today," said Pietro Macchiarella, Research Analyst, P ...read more

New Study Finds Consumers Want More 3D Content Options at Home

The record-breaking box office success of “The Avengers,” in large part due to higher-priced 3D tickets, will increase consumer demand for access to 3D movies at home, according to analysts at Parks Associates. New research from the international firm shows U.S. 3D TV owners are satisfied with their TVs. A majority of them use their 3D TVs on a monthly basis, and 65% want access to more 3D movies.

Parks Assoc ...read more

New Report Examines Consumer Demand for High-Quality Multiroom Music Experiences and Wireless In-Home Music Streaming Technologies

Parks Associates reports over 60% of U.S. tablet owners use the device weekly to listen to music, and these consumer habits will drive deployment of home audio products with embedded networking technologies. The research firm's report Networked Audio Products: Market Update says audio product manufacturers will add networking in order to connect ...read more

Women's digital media habits outpaced men's in 2011, according to international research firm Parks Associates, which reports that women share more content online and download more movies and music than men. For example, women are 73% more likely than men to have watched a full-length TV show online in the past 30 days.

The research firm's Consumer Decision Process found women also have higher purchase intentions than men for almost all of the popular CE devices, with one-fi ...read more

Parks Associates Research Shows Consumer Interest in TVs with Built-in Internet Connectivity Nearly Doubles Interest in 3D TVs

One in five U.S. broadband households intends to purchase a new flat-panel TV before the end of 2011, making it the most popular CE product this holiday season, according to new consumer research from Parks Associates. Among households intending to purchase a flat-panel TV, 73% plan to select a set with advanced features such as 3D capabilities or bu ...read more

Parks Associates Reports New CE Purchase Intention Numbers for Holiday Season

Daily deal websites are fundamentally changing consumers' holiday shopping habits, with 78% of U.S. broadband households having reviewed Internet-based retailer and manufacturer offers in the past 30 days, according to new consumer research from Parks Associates. Over two-thirds of consumers checked emails from retailers, manufacturers, or daily deal services at least once in the last month, making ...read more

Apple still leading in key demographics and among holiday shoppers most likely to purchase a tablet

As Black Friday looms, Amazon’s Kindle Fire tablet and Apple’s iPad 2 are virtually tied among all U.S. holiday shoppers regarding their product preferences, according to new consumer research from Parks Associates.

The firm’s Consumer Decision Process: Holiday Intentions study reports 49% of broadband households intending to purchase a CE product this holiday season would ...read more