Connected CE and Platforms

New industry report examines the access control ecosystem and strategies toward home services

New research from Parks Associates finds nearly half of consumers who currently own or intend to buy a smart door lock, a smart garage door opener, or video doorbell value the ability to remotely allow Amazon package deliveries. Battle for the Front Door: The Access Control Ecosystem reports that one-third of owners or future buyers rate this capability as very valuable.

“The gr ...read more

Installed base of Amazon and Roku streaming media players is three times greater than competition

Parks Associates announced new research today showing 39% of US broadband households own a streaming media player, a mere 1% increase over 2018, indicating ownership has flattened, although purchase intentions are higher for 2019 compared to previous years. 360 Deep Dive: Adoption and Use of Connected Video Devices notes connected video device manufacturers may need to shift foc ...read more

New study provides comprehensive analysis of connected CE devices within broadband households 

Parks Associates research from the recently released 360 View: CE Adoption & Trends finds 22% of US broadband households have a Wi-Fi network extender and 11% have a Wi-Fi mesh networking product. The firm notes that just over 30% of computing and entertainment device owners report experiencing loss of wireless connectivity, with home network routers identified as the most common s ...read more

Connected health technologies becoming mainstream for UK consumers 

Research from Parks Associates finds 57% of UK consumers report having a chronic condition and 39% of these patients own at least one connected health or wellness device. The firm also reports 52% of households with children at home having at least one of these devices.

IoT in the UK: Wellness, Telehealth, and Independent Living, a survey of 5,000 UK households fielded in the fall of 2018, provides insig ...read more

Industry report addresses current state of AR technologies and devices

Parks Associates research finds more than 60% of US broadband households are interested in receiving some sort of information enhanced by augmented reality (AR) on a handheld device or headset, with the most popular being navigation information. The report Augmented Reality: Innovations and Lifecycle notes that this interest persists despite low familiarity with AR—only 12% of heads of US broadband househ ...read more

Industry report addresses evolving ecosystem for VR, current gaming use cases, and challenges to expand beyond gaming

A new Parks Associates report finds gaming remains the primary use case for VR (virtual reality) headsets. Virtual Reality: The Evolving Ecosystem finds consumer-reported familiarity with VR technology has stayed at approximately one-fourth of US broadband households between 2017 and 2018, with gamers most likely to be familiar with this technology. Among con ...read more

Industry report addresses strategies for integrating voice with user interfaces

Parks Associates research estimates U.S. households will buy more than 64 million smart speakers with voice assistants in 2022, part of the smart home trend driving widespread adoption of voice control. Strategies for Integrating Voice in the Smart Home finds adoption of these devices increased by 800% from 2016 to 2018, reaching nearly one-third of U.S. broadband households by the end of 2018.

Consumer study addresses adoption of high-performance video, gaming, and audio devices

New research from Parks Associates finds smart speakers inspire strong brand loyalty among owners—97% of smart speaker households own only one brand in this device category. 360 Deep Dive: Consumer Demand for High-End Entertainment Devices reveals two-thirds of smart speaker households own an Echo device, while almost one-third own a Google Home. Low-end models such as the Echo Dot and Goo ...read more