New Parks Associates research finds that 14% of U.S. broadband households plan to buy a streaming media player by midyear 2016 and that, as of the third quarter of 2015, 31% of U.S. broadband households currently own a streaming media player, up from 27% at the beginning of the year.
“Streaming media players will be a popular gift this holiday season, especially with more competitive pricing in the market and the expansion of new OTT services” said Barbara Kraus, Director of ...read more
Research firm forecasts industry trends for connected audio devices in 2016
New Parks Associates research shows 15% of U.S. broadband households plan to buy wireless speakers over the next 12 months, while 18% plan to buy earbuds and 16% plan to buy headphones.
“The smartphone has evolved into the primary interface for the connected home, and it is helping to create new app use cases for services such as Pandora and Spotify, which in turn drive interest in new connected ...read more
New consumer research shows GoPro and wearable camera purchase patterns and trends for 2016
New connected wearables research from Parks Associates finds 9% of U.S. broadband households own a wearable camera (including cameras and camcorders) and 10% intend to purchase one by midyear 2016.
“Nearly one-fourth of the wearable cameras and camcorders bought in the last year were given as gifts,” said Barbara Kraus, Director of Research, Parks Associates. “This product will co ...read more
Nearly 8% of U.S. broadband households will buy a 4K TV in 2015
Parks Associates research finds that by mid-2015, more Samsung 4K TV sets were sold than any other brand. Samsung accounted for 28% of 4K TV purchases made within the last 12 months to U.S. broadband households. Best Buy was the leading retailer, capturing more than 40% of 4K TV purchases. Of the remaining brands, 17% of consumers who purchased a 4K TV in the past 12 months bought an LG, 13% bought a Sony, and 1 ...read more
Adoption of Internet-connected CE is 57% of Western European broadband households
Parks Associates today announced results for its landmark consumer research project Connected Consumer in Europe, which surveyed broadband households in the U.K., Germany, Spain, and France to track adoption and future purchase plans of IoT, smart home, and connected entertainment solutions. The project found that approximately 9% of these Western European broadband households own at least one ...read more
New research report of U.S. residential security system market finds over 21 million U.S. broadband households have professionally monitored security
A new Parks Associates report finds smart home offerings have helped revitalize the residential security industry, as the number of households with monitored security rose over 15% in the past two calendar years. The New Face of Home Security - 2015 Edition reports approximately 21 million U.S. homes have professionally monito ...read more
Roku is the third most commonly used connected CE device for streaming, behind Microsoft Xbox and Sony PlayStation
New connected CE research from Parks Associates finds a steadily increasing number of U.S. broadband households are turning to a streaming media player first when looking for online content. Currently, 21% of U.S. broadband households with at least one Internet-connected CE device use a streaming media player as the primary platform for online video, up from 12% ...read more
Industry report examines how apps and APIs create new business opportunities for connected home OEMs and service providers
New Parks Associates research reveals home controls and automation are key use cases in the smart watch market, as more than one in five U.S. broadband households that own or plan to buy a smart watch intend to use this device for these applications. Dashboard to Smart Home: Apps and APIs notes that more than 80% of smartphone/tablet users who own at lea ...read more