Mobility and Apps

New mobile research shows PayPal is overwhelmingly the most used payment app, followed by Starbucks

New mobile research from Parks Associates shows that nearly 20% of U.S. smartphone users have used a mobile payment app at a retail location. 360 View: Mobility and the App Economy notes PayPal is overwhelmingly the most used payment app, with 63% of payment app users choosing this payment solution, compared to 38% who use the Starbucks app.

“PayPal had an enormous online ...read more

International research firm announces new mobile and consumer research ahead of Mobile World Congress

New consumer research from Parks Associates reveals that 10% of U.S. broadband households are likely to cancel their fixed broadband service over the next 12 months. According to 360 View: Mobility & the App Economy, these consumers would use wireless or mobile data services as a replacement for their traditional broadband service. This trend is an extension of the current m ...read more

SoLoMo app usage in other categories, such as food delivery services, is disrupting traditional services

Parks Associates announced new research today showing Facebook Messenger is by far the most popular messaging app, used by 73% of U.S. smartphone owners who use at least one messaging app. 360 View Update: Mobile First: SoLoMo (Social, Location, and Mobile) App Usage Trends reveals that after Facebook Messenger, iMessage is a distant second at 32% and Snapchat ranks at 28 ...read more

New industry report examines consumer adoption of smart watch apps

Parks Associates announced new research today showing that Apple Watch owners are more engaged with their devices than all other smart watch owners. Leading Smart Watch Apps: Insights into Wearable Use Cases reveals 31% of Apple Watch owners search for information using voice commands on a weekly basis, compared to 19% of non-Apple smart watch owners. Further, 45% of Apple Watch owners make or receive phone ...read more

International IoT research firm announces new industry report examining mobile payment industry

Parks Associates announced new research todayshowing PayPal is the clear market leader in consumer usage for mobile payment apps. Reassessing Mobile Payments: A Duopoly or Oligopoly?notes 18% of smartphone owners have used a mobile payment app. Among all U.S. smartphone users, 12% use the PayPal app, 9% use a retail-branded app, and 4% use Apple Pay.

“While PayPal is the clear ...read more

Research director to examine connected consumer ecosystems at TU-Automotive West Coast, October 14

Parks Associates today announced new IoT researchshowing that 58% of U.S. car owners are very concerned about hidden fees associated with connected car features and services. Jennifer Kent, Director, Research Quality & Product Development, Parks Associates, will discuss the firm’s connected car research at TU-Automotive West Coastthis week in San Diego, California.

“The lev ...read more

IoT research firm to present to discuss convergence between wearables and mobile payments at Wearable Technology Show, October 4-5

Parks Associates announced new research today showing only 19% of U.S. smartphone owners and 15% of smart watch owners have used a mobile payment app with their device. Analyst Chris Tweedt will discuss this IoT firm’s mobile payment and wearables research at the Wearable Technology Show this week in Santa Clara, California.

“Low merchant ado ...read more

New industry report examines mobile app strategies for connected car industry

Parks Associates today announced new research showing that 62% of U.S. car owners would prefer to bundle vehicle data charges with their mobile data bill, while only 12% prefer a direct billing relationship with the auto OEM. App Strategies for the Connected Car Industry notes the ubiquity of smartphones may limit consumers’ willingness to pay for an additional connection in the car. As a result, O ...read more