Mobility and Apps

New Mobile Research Shows Siri leads Google Now in Usage

New mobile research from Parks Associates finds 39% of smartphone owners use some sort of voice recognition software such as Siri or Google Now, although the Apple platform is outpacing Android. 360 View: Mobility and the App Economy reports more than one-half of iPhone owners use voice recognition, as opposed to less than one-third of Android phone owners.

“Smartphone penetration has reached 86% of U.S. broadband ...read more

Seventy percent of smartphone users watch short video clips daily

Parks Associates today announced research showing that more than 70% of U.S. smartphone users watch at least one short streaming video clip every day. Parks Associates’ survey 360 View: Mobility & the App Economy shows consumers are embracing many new use cases as their smartphones become more intelligent and multifunctional. Voice calls and texting are still the dominant activities, but 80% of smartphone owne ...read more

Analysts Announce Top Five Connected Car Trends for 2016 before CES

Over 40 million U.S. vehicles will be connected to the Internet by the end of 2015, and that number will steadily increase through 2016, according to Parks Associates.  New research from the firm reports 64% of car owners in U.S. broadband households would like built-in support for at least one connected activity in their next car. That demand is in contrast to current connected activities in the car, the ma ...read more

Research Director to present connected consumer research at Internet of Things World Europe, October 5-7

New European research from Parks Associates shows 8% of U.K. broadband households have at least one smart watch. These wearables, which can connect to the Internet, create new health, mobile payment, and smart home opportunities for companies in the IoT ecosystem, according to the firm’s consumer research project Connected Consumer in Europe.

“The IoT concept is so a ...read more

New consumer research analyzes adoption and purchase patterns for smart watches

Over 40% of smart watches are bought as gifts, and with these devices rising in popularity, they will be a hot holiday item in 2015, according to Parks Associates’ 360 View Update Smart Watch and Beyond: New Mobile Experiences. The international research firm finds 9% of U.S. broadband households plan to buy a smart watch by end of 2015, up from 8% in 2014.

“Nearly two-thirds of smart watches ...read more

New consumer research analyzes smart watch market and consumer demand

New research from Parks Associates shows early adopters of smart watches make their purchase decisions based on the device’s features and functionality as well as user reviews. Among U.S. smart watch owners, 58% ranked the watch’s features, such as fitness tracking and the ability to receive notifications, as a top consideration in their purchase decision, followed by the brand at 49% and product appearanc ...read more

New consumer research reveals challenges and opportunities in the connected car ecosystem

New connected car research from Parks Associates finds 16% of light vehicles in the U.S., or about 41 million vehicles, will have an active Internet connection by year-end 2015. The firm reports that 10% of vehicle owners in U.S. broadband households have access to built-in apps or can remotely control their vehicle using a mobile phone, 12% can connect to a live agent for emergency or ...read more

Research analyst to lead discussions on mobile technology and the Internet of Things at Bluetooth World and 5G Forum USA

Recently released research from Parks Associates finds that 60 million U.S. households will own at least one connected fitness tracker by the end of 2019. Tejas Mehta, Research Analyst at Parks Associates, will be moderating the panel “Hottest Profiles for Each Technology” at Bluetooth World 2015 on Tuesday, April 14, at 5:20 P.M. at the Santa Clara Conven ...read more