More than two-thirds of U.S. broadband households have an Internet-connected entertainment device

Parks Associates Senior Research Director Brett Sappington will address current and future investment opportunities in the evolving IoT market at TIA 2016: Network of the Future today at the Renaissance Hotel in Dallas. He will moderate the session "Venture Insights – A Look at the Business of IoT" from 4:00-5:00 P.M. with speakers from Trailblazer Capital, Mercury Fund, and Intel Capital.

“Our NUMBERS™ project forecasts the U.S will exceed 100 million broadband households before the end of the year,” Sappington said. “Broadband is a foundational element for the consumer IoT and connected home. Many companies are leveraging these high-speed connections to introduce innovations and new services, including security, home control, communication, entertainment, and improved personalization. During this VC session at TIA, we will examine the new IoT areas exciting investors and how service providers can analyze current investment strategies to identify new partners and expand their service portfolio.”

Sappington will lead discussions on how money is being made in IoT, where the money is flowing, investment focus, and what investors expect to see in the next 5-10 years. Speakers include Joel Fontenot, Managing Partner, Trailblazer Capital; Aziz Gilani, Partner, Mercury Fund; and Vibhor Rastogi, Investment Director, Intel Capital.

“There is significant investment going into high-speed infrastructure as broadband speeds are necessary for many IoT solutions, including video and OTT services,” Sappington said. “We will examine the next wave of innovations, including video services and the demand for high-definition content, to see how much speed the connected home will need and how providers can benefit.”

Many industries are realizing new revenues generated through cloud-based services, OTT content, and new personalization and advertising models. Recent Parks Associates research shows:

• More than two-thirds of U.S. broadband households have an entertainment device connected to the Internet.
• Nearly one-fifth own a smart home device, with over 40% planning to buy one this year.
• Smartphone ownership represents nearly 90% of all U.S. broadband households, and nearly 60% own both a smartphone and a tablet.

Parks Associates, based in Dallas, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, the firm creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

Parks Associates is supporting TIA 2016: Network of the Future, a four-day event co-hosted by the Telecommunications Industry Association, AT&T, USTelecom, and QuEST Forum. Registration is available at www.tia2016.org.

For more information, visit www.ParksAssociates.com. To request a meeting with Brett Sappington or research specific data, contact Holly Sprague at [email protected] or 720-987-6614.

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com
 

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