Parks Associates analyst to share firm’s residential security research at ESX 2017

International research firm Parks Associates announced today that Dina Abdelrazik, Research Analyst, will speak at the Electronic Security Expo on Thursday, June 15, and address potential growth in the home security market as a result of new IoT innovations, the addition of smart home offerings to traditional security, and the continued emergence of new competitors.

“Financials from large national security players show continued growth in this market, even though the total number of subscribers has increased only marginally since 2014,” Abdelrazik said. “The introduction of interactive services has helped improve revenues in home security, and moving forward, the growing adoption of smart home devices and services opens opportunities to bring more U.S. households into the security market, provided security providers adapt their business models to the new IoT reality.”

According to Parks Associates’ Home Security NUMBERS™ research, U.S. households with professional security monitoring will generate nearly $14.7 billion in 2021, reaching a five-year CAGR of 4.7%. The research also shows that 26.6 million U.S. households will have security with professional monitoring by 2021. Abdelrazik will address the security landscape during the session “Residential Security: Innovation, Competition, and Channel Growth” at 4:15 p.m. on Thursday, June 15, at the Music City Center in Nashville, Tennessee.

What: Electronic Security Expo (ESX)

When: Thursday, June 15

Time: 4:15 p.m. - 5:30 p.m.

Where: Music City Center in Nashville, Tennessee

Speakers: Timothy M. McKinney, Vice President, ADT Custom Home Services, ADT North America; Tom Few, Vice President of Business Development, Vivint; and Derrick Dicoi, Executive Director, Xfinity Home Product Management, Comcast

The session will profile and analyze the consumers who are inclined to purchase security systems, with Parks Associates providing insight into consumer segments adopting new products and services. Panelists will examine the impact of smart home offerings, including challenges and barriers, as well as opportunities to reduce attrition and increase reoccurring monthly revenues.

ESX, held June 13-16, brings relevant peer-to-peer education to attendees, delivering ideas and strategies which can be implemented immediately. Sessions provide insights and inspiration to help companies achieve operational and financial excellence and gain valuable business intelligence on trends, technology, threats, and opportunities.

For more information on Parks Associates research or events, visit www.parksassociates.com, or contact [email protected], 972-490-1113. To schedule an interview with an analyst or to request specific data, contact Holly Sprague at [email protected], 720.987.6614.

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com
 

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