IoT research firm joins Ayla Networks, Sears, and Arrayent for webcast examining smart appliance innovations

Leading IoT research firm Parks Associates announced today that it will host the complimentary webcast “Advancing Ease of Use through Sensors and Appliance Automation,” sponsored by Ayla Networks, on Wednesday, June 21. This webcast examines the latest smart appliance innovations and explores innovations to optimize the consumer experience with these connected devices.

“Roughly 5% of U.S. broadband households own a smart appliance, but one-fifth of broadband households express a desire for a smart major appliance,” said Brad Russell, Research Analyst, Parks Associates. “This untapped demand indicates significant potential for this market. Use cases that make consumers’ lives easier and safer, such as voice control capabilities, as well as sensors that measure temperature, moisture, and energy consumption, along with those that can anticipate and report malfunctions and filter status, all have the potential to increase adoption.”

“Advancing Ease of Use through Sensors and Appliance Automation,” which will take place at 2 p.m. ET (1 p.m. CT), will also address consumer feature preferences by appliance type to help prioritize sensor and application development and examine what backend cloud-based tools and processes are required to create value with appliance sensor data.

Webcast participants include:

• Oliver Cockcroft, Product Architect, Ayla Networks
• Chris McGugan, GM of Innovation and the Kenmore Brand, Sears Holdings
• Peter Radsliff, VP Marketing, Arrayent
• Brad Russell, Research Analyst, Parks Associates

To register for “Advancing Ease of Use through Sensors and Appliance Automation,” go to http://www.parksassociates.com/appliance-june2017. To schedule a meeting with an analyst or request specific research data, contact Holly Sprague at [email protected] or 720-987-6614. 

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com
 

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