Research analysts highlight OTT and cloud DVR trends at upcoming industry events

Recent research from Parks Associates finds that 55% of U.S. broadband households subscribe to an OTT (over-the-top) video service, up from 44% in 2013. Subscriptions are highest among households with a younger head-of-household, with 72% among ages 18-24 and 71% among ages 25-34 having an OTT service subscription.

“Consumers in key demographics have adopted OTT services in large numbers, and now both content companies and service providers need to develop the technologies and solutions to deliver high-quality video experiences to these subscribers,” said Glenn Hower, Research Analyst at Parks Associates. “Parks Associates research analyzes the consumer demand for OTT, 4K, new video content, and cloud DVR solutions along with the challenges and opportunities in deploying these solutions.”

Glenn Hower, Research Analyst at Parks Associates, will moderate the Digital Hollywood Spring session "Over the Top TV - Content and the Consumer Experience - New Technologies as Gateway to the New Hollywood" on Tuesday, April 28, 9:00-10:15 A.M., at The Ritz Carlton Hotel in Marina del Rey, CA. Panelists:

• Mitch Singer, President, DECE/Ultraviolet, former Chief Digital Strategy Officer, Sony Pictures Entertainment
• Evan Greenberg, Manager of Audience Development, TAPP
• Michael Goodman, Director, Digital Media Strategies
• Ian Greenblatt, Vice President, Strategy & Business Development, ARRIS
• Charles “Chuck” Napier, Managing Director, inCode Consulting
• Matt McMahon, VP of Business Development, Seriously Digital Entertainment

John Barrett, Director of Consumer Analytics at Parks Associates, is speaking in the webinar "Making Multiscreen Content More Personal" on Tuesday, April 28, 12:00 P.M. CT. The webcast, hosted by FierceOnlineVideo and sponsored by Ooyala, features discussion and analysis on video content, content discovery platforms, and the role of data analytics in personalizing the content viewing experience. Other participants include Simon Jones, VP Marketing at Conviva, and Sarah Kiefer, Head of EMEA Marketing at Ooyala.

Brett Sappington, Director of Research at Parks Associates, will speak during the Connected Innovation Session “An Update on Where UHD Now Lies” on Wednesday, April 29, 3:30 P.M. at TV Connect at ExCel London in London, UK. The session focuses on the importance of 4K, steps to mass viewer engagement, and the key developments.

Sappington will also speak during the session “Assessing the Evolution of Digital Ad Insertion” on Thursday, April 30, 12:40 P.M. The session will include discussion and analysis on the role of the second screen, the impact of Google Chromecast, and how broadcasters are preparing for digital ad insertion.

To schedule an interview with an analyst, or to request specific research, contact Holly Sprague at [email protected].

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com
 

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