Glenn Hower of Parks Associates provides connected TV insights at ANA Media Leadership Conference

Glenn Hower, Research Analyst at Parks Associates, will participate in the pre-event workshop interactive session “A Glimpse behind the Curtain of Connected TV” at 2015 ANA Media Leadership Conference on March 4 in Hollywood, Florida.

The session will address connected TV, pay TV, and the advertising opportunities that are arising for marketers. Parks Associates research reveals that U.S. broadband households watch on average 36.2 hours of video per week, and 65% of all video consumed was on a television.  Almost half (49%) of video viewed on the television was from non-linear sources (DVR, Internet video, VOD, PPV, DVD/Blu-ray), up from 38% in Q4 2010.

“Consumers still want the big-screen experience, and the decline in linear viewing tells us that consumers want that experience on their own terms,” Hower said. “Despite the ability to watch content on almost any connected device with a screen, the television remains the central video viewing device for consumers. However, the sources for that video content are changing pretty dramatically.”

What:                    2015 ANA Media Leadership Conference

Session:               “A Glimpse behind the Curtain of Connected TV”

Date:                    Wednesday, March 4, 2015

Time:                    5:00 PM ET

Where:                  Diplomat Resort & Spa, 3555 S. Ocean Drive, Hollywood, FL 33019

Participants:          Rob Aksman, Co-Founder and CEO of BrightLine

                 Mark Kaline, ANA Media Leadership Committee

                 Glenn Hower, Research Analyst, Parks Associates

Twitter:                 @ParksAssociates, @GlennatParks

To request a meeting or specific research data, contact Holly Sprague at [email protected] or 720-987-6614.

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com
 

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