Parks Associates: Nearly one-half of Spanish broadband households receive local broadcast TV channels only

Tuesday, October 21, 2014

Content and Access Services Analyst to present new entertainment research at Broadband World Forum

New European IoT research from Parks Associates finds nearly one-half of Spanish broadband households receive only local broadcast TV channels, compared to over 60% of British and German broadband households that pay separate monthly fees for pay-TV services.

"Nearly 70% of Spanish broadband households have Internet-connected CE, and 54% have active PC-to-TV connections," said Glenn Hower, research analyst, Parks Associates. "Given that these connected consumers have easy access to broadcast and Internet content, it is difficult to sell pay-TV services in the highly competitive European markets."

Hower will highlight new European entertainment research while chairing a session during the Future Disruption track at Broadband World Forum, on Wednesday, October 22, in Amsterdam.

What: Glenn Hower, Research Analyst, Parks Associates, at Broadband World Forum

When: October 22, 2014

13:20-14:30

Where: RAI Exhibition & Convention Centre

Europaplein

Amsterdam, The Netherlands

Press Registration:http://broadbandworldforum.com/press-registration/

Twitter: @ParksAssociates

@GlennatParks

#bbwf

Hower studies entertainment content and delivery services. He is experienced in entertainment content production and distribution systems with a particular emphasis on radio, television, and film content. Media interviews with Glenn Hower are available at Broadband World Forum. To request a meeting or specific research data, contact Holly Sprague at [email protected] or 720-987-6614.

Parks Associates will present European consumer research and market analysis at CONNECTIONS™ Europe: Monetizing Strategies for the Connected Home, 18-19 November, in Amsterdam. Register at www.connectionseurope.com.

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com

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