Director of Research presents new 4K research at TV Xperience World 2014

New research from Parks Associates finds more than 46 million households worldwide will subscribe to a 4K UHD pay-TV service by 2018. Pay-TV providers will deploy this service as a differentiator, especially among younger consumers who are more likely to use new pay-TV features, such as TV Everywhere and cloud DVR, but also have slightly lower subscription rates for pay-TV services. In the U.S., 82% of consumers 18-22 have a pay-TV subscription, compared to 87% among older consumers.

Brett Sappington, Director of Research at Parks Associates, will discuss strategies to deploy 4K solutions that align with consumer demands and expectations during the session "Understanding the Importance of 4K" on Wednesday, October 15, at TV Xperience World 2014 in New York.

“To enjoy the true benefits of 4K, three things need to be present: the television, the content, and a way to get the content to the TV,” Sappington said. “4K can deliver an enhanced experience to viewers, but these three factors are not yet aligned. Getting 4K content to the TV remains a key challenge as is the pace of production of 4K content. At TV Xperience, we will discuss these challenges and recommendations for industry players as they plan for a 4K world."

What:       Brett Sappington, Director, Research, Parks Associates, at TV Xperience World 2014

                   "Understanding the Importance of 4K"

When:      October 15, 2014

                   4:25-4:45 p.m.

Where:      Convene Center

                   810 7th Avenue

                   New York, NY

Press Registration:http://tvxperienceevent.com/press-registration/

Twitter: @ParksAssociates

                @BrettsView

                @tvconnectevent

                 #tvxperience

Sappington leads Parks Associates’ services research team, including digital media, OTT, cloud media, video gaming, and technical support services. Brett is an expert in worldwide television and broadband services. He focuses on the activities and trends among operators and the market forces affecting their businesses.

Next month, Sappington will moderate panels on the entertainment industry, include the future of 4K, at Parks Associates’ ninth-annual CONNECTIONS™ Europe: Monetizing Strategies for the Connected Home conference, taking place November 18-19 in Amsterdam.

Media interviews with Brett Sappington are available at TV Xperience World. To request a meeting or specific research data, contact Holly Sprague at [email protected] or 720-987-6614.

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com
 

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