Research

57% of remote workers self-identify as technology “innovators” or “early adopters”

Parks Associates research finds that over half (54%) of those employed worked remotely throughout the pandemic, with approximately 38 million households having at least one household member working at home during 2021. The research report Work Transformed: Impact on Communications and Technology Markets addresses remote worker demographics, device ownership rates, internet usage, and interest ...read more

New whitepaper developed in partnership with Alarm.com addresses the expansion of professional services beyond home security 

A new whitepaper from Parks Associates, Value Beyond Home Security: Expanding Product Ecosystems, finds “peace of mind” is a key driver for smart home adoption, with 31% of recent buyers citing this factor as a top benefit influencing their purchase. The whitepaper, developed in partnership with Alarm.com, finds consumers are increasingly reliant on c ...read more

New research highlights consumer attitudes and experiences in security event management 

In Parks Associates’ new research, Quantified Consumer: Alerts and Alarms: Consumer Perceptions of Security Event Management, 48% of security system owners report that their system triggers too many false alarms. The research explores consumer attitudes, preferences, and experiences in security event management among households with professional monitoring.

“False alerts generate fin ...read more

New OTT whitepaper highlights trends and expectations for streaming video market in 2022

Parks Associates’ latest whitepaper OTT Streaming Trends to Watch in 2022 reports 55% of US broadband households own a smart TV, pushing this device to be the default platform for streaming content. The whitepaper features insights from the research firm’s entertainment research team as they analyze the anticipated trends and market shifts for 2022. Parks Associates is also hosting the v ...read more

International research firm and industry experts to address adoption of new smart home technologies and connected devices at industry event

New consumer research from Parks Associates shows steady purchase intentions for smart appliances and continued growth for smart energy and lighting products, setting the stage for robust panel discussions during Design & Construction Week (the co-located International Builders’ Show® and Kitchen & Bath Industry Show®) in Orlando this we ...read more

Apartments, student housing, and senior living a hot target for smart home solutions 

Parks Associates’ new research, Smart Home Opportunities in Multifamily Properties, finds 27% of multi-dwelling unit (MDU) residents have a smart device provided by their landlord or property owner and the overwhelming majority value the safety and security benefits of these solutions. Of those with property-provided smart home devices, 64% value the notifications they receive about s ...read more

New research reveals adoption of smart watches grew over 10% from 2020 to 2021 

New research from Parks Associates reports 17% of US internet households own an Apple Watch and 7% own a Samsung wearable. The international research firm’s new study Smart Watches and Wearables Market Assessment reveals adoption of smart watches increased more than 10% from 2020 to 2021, growing from 16% to 29% of US internet households.

“Wearables are the leading product category in co ...read more

New Consumer Insights Dashboard tracks consumer adoption of home services, including home internet, pay-TV, and mobile services 

Parks Associates’ latest Consumer Insights Dashboard analyzes the firm’s quarterly surveys of 10,000 US internet households to track consumer adoption of and changes in home services, including home internet, pay-TV, and mobile services. The firm’s Home Services Dashboard estimates that almost 114 million US households access the internet at home a ...read more