Blog articles from 03/2014

A user interface is the main way a provider can communicate with a user. For video services, this means helping a user to discover the video content they are interested in. In a recent Parks Associates digital media report , the research firm found that nearly 60% of OTT service customers use personalized video recommendations when searching for video content online. Following closely behind in frequency is searching for TV listings on the Internet or through a smartphone/tablet...

In an article written for EE Times , Harry Wang reveals that top tech competitors are locked in a constant battle to rack up points with users. Wang writes they "all seek a perfect lock-in where their customers love their experiences so much that they want to stay with their vendors as long as possible." Companies like Google, Facebook, Apple, and Microsoft seem to be winning the scorecard wars, with millions (for Google and Facebook, over a billion) active users....

During TV Connect in London , Parks Associates announced research that shows consumers want and expect the same TV viewing experience throughout their home, regardless of the device they choose and the service offered. This means that expectations remain high no matter if the service is OTT, managed operator network, satellite, or any other type of delivery mechanism. Brett Sappington , Director of Research at Parks Associates, is attending TV Connect this week. He will be speaking...

Parks Associates recently release special new research on the state of the TV technology market, specifically as it applies to 4K adoption. The research report, "4K Today: Bringing Ultra HD to Market," finds that 50% of CEDIA dealers believe that 4K technology will make up less than 5% of their business. The new report focus analyzes the current trends affecting 4K adoption in the United States, including the current status of content production and how OTT services...

In a recent Forbes article, John Nosta writes about the future of digital health as he sees it. Basing his commentary on a Seinfeld episode, Nosta writes that wearable technology—like the FitBit—won't be around for very long. Outlining different fads that will come and go—first wearables, then dermals, then consumables—Nosta concludes that it will be the emerging technology you don't see that will stick. "It’s the sensor that’s built into your life and not attached...

New Parks Associates consumer research shows that nearly half (47%) of video consumed on a TV set in the U.S. now comes from non-linear sources. Parks Associates analysts will explore the implications of this shifting video usage at the 2014 Disruptive Media Conference , part of the NAB Show taking place April 5-10 in Las Vegas. Parks Associates, alongside GSMA, Digital Media Wire, and the NAB Show, is a key partner for the Disruptive Media Conference, which is a two-day event...

Parks Associates will be presenting new insights into the OTT video market in an upcoming complimentary webcast, " OTT Services: Moving from Sideline to Primetime ." The webcast will take place on Thursday, March 27, at 11 a.m. (PST). While OTT video services are considered disruptors to the TV industry, they are now more increasingly disrupting the traditional video market. Parks Associates research shows that U.S. broadband households are more frequently turning to...

Parks Associates President, Stuart Sikes , will be presenting new consumer survey results on smart home systems at the South by Southwest (SXSW) conference in Austin, TX. Sikes will be speaking at the Connected Home Developers Garage , taking place March 8-9. Among the research Sikes will be presenting include potential revenue sources for smart home system developers. Parks Associates finds that between 57% and 73% of likely smart home buyers are interested in purchasing upgrades or...