Blog articles from 07/2013

Parks Associates has released new market focus research entitled, " TV Viewing Habits and the Challenge of Young Nonsubscribers. "   The research examines the viewing habits of Millennials and their attitudes toward pay-TV services.  It provides a comprehensive overview of consumer trends for TV and OTT services, complete analysis of the factors driving cord cutting, and recommendations for pay-TV providers.   Parks Associates finds that 30...

Parks Associates is hosting the upcoming webcast, "Cloud Storage Challenges"  on July 25 at 1 PM Central Time. In this webcast, Parks Associates' John Barrett will analyze new consumer data on storage and backup habits and strategies for new cloud-service solutions.  The webcast will also address the challenges of offering cloud-based storage. Parks Associates' research shows that currently most households do not have a comprehensive backup solution, yet...

The sale of Hulu by its owners has been called off. Bids for Hulu have been coming in for more than six months, but its owners have recently announced they intend to retain their ownership of the company.  Owners have instead made the decision to invest $750 million for additional content and company growth. The vision for Hulu they hope to accomplish centers on bulking up the subscription video-on-demand portion of the site in order to become a more credible rival for...

iControl  is suing one of its biggest competitors,  Alarm.com , over interactive home security automation.  iControl, the cloud-based home automation and security platform,is also suing one of Alarm.com's customers,  FrontPoint . Both companies, iControl alleges, are guilty of patent infringement. The lawsuit says, "FrontPoint entered into a mutual Non-Disclosure Agreement with iControl and was then introduced to iControl’s proprietary...

Telecom Council is presenting a two-day executive summit it calls Telecom Council Carrier Connections (TC3).   The summit highlights the relationships between the companies building communication networks and the new ideas that are fueling its growth. The summit brings together carriers and operators, entrepreneurs, investors and leading vendors from telecom infrastructure, platforms, mobile apps, IPTV, content and media, gaming, big data experts and more. Last...

Parks Associates has released a new complimentary whitepaper entitled "The Future of Support: Intelligence Managing Technology." This Parks Associates whitepaper examines the opportunities for OEMs, retailers, and digital service providers in offering support solutions for connected devices.  Parks Associates finds that consumers often view digital service providers as the go-to source for tech support even for problems with computers, home networks, and...

Parks Associates has released a complimentary whitepaper entitled "Building a Chart-Busting App." This Parks Associates' whitepaper examines consumer app usage, analyzes app business models, and discusses how developers can leverage this information to create a successful app strategy.  The app has become the critical interface for a variety of content and services.  In fact, 57 percent of U.S. broadband households now use apps on a regular basis,...

Connected devices are set to become the next big thing in the home and the marketplace. The market for connected devices is in its early stages (connected devices currently amount to less than one percent of the market, according to Parks Associates), but connectivity has been increasingly making its presence felt in the home.  The market for these devices is currently fragmented as companies are designing solutions to meet their personal objectives.  However, to...