Access and Entertainment

75% of North American OTT video service providers use subscription-based business model

International research firm Parks Associates launched its new service OTT Video Market Tracker this week at INTX: The Internet & Television Expo today in Chicago. The service includes an exhaustive analysis of market trends and profiles of the nearly 100 over-the-top video service providers in the U.S. and Canada, such as Netflix, HBO, YouTube, and Amazon, with updated deliverables throug ...read more

Research analysts highlight OTT and cloud DVR trends at upcoming industry events

Recent research from Parks Associates finds that 55% of U.S. broadband households subscribe to an OTT (over-the-top) video service, up from 44% in 2013. Subscriptions are highest among households with a younger head-of-household, with 72% among ages 18-24 and 71% among ages 25-34 having an OTT service subscription.

“Consumers in key demographics have adopted OTT services in large numbers, an ...read more

Parks Associates hosts OTT Super Session at 2015 NAB Show with CBS Interactive, Vubiquity, and Discovery Communications

Access and entertainment research from Parks Associates finds 57% of consumers in U.S. broadband households subscribe to an OTT (over-the-top) video service, such as Netflix or Hulu Plus. The research firm, which will participate at the NAB Show next week in Las Vegas, reports the average U.S. broadband household spends $9 per month on Internet video, up fr ...read more

Parks Associates research director to provide insight into emerging cloud-DVR market in upcoming Imagine Communications webinar

Recent Parks Associates research shows the total number of cloud-DVR subscribers worldwide will exceed 4.6 million in 2015 and total 24 million by 2018. Brett Sappington, Director, Research, Parks Associates, will provide insight into the emergence of cloud DVR and the rapidly evolving video content delivery market in the webinar "Cloud-DVR – Reinve ...read more

Glenn Hower of Parks Associates provides connected TV insights at ANA Media Leadership Conference

Glenn Hower, Research Analyst at Parks Associates, will participate in the pre-event workshop interactive session “A Glimpse behind the Curtain of Connected TV” at 2015 ANA Media Leadership Conference on March 4 in Hollywood, Florida.

The session will address connected TV, pay TV, and the advertising opportunities that are arising for marketers. Parks Associates research rev ...read more

Research firm announces reports addressing OTT services, 4K deployment, CE business models, cloud DVR, and next-generation gaming consoles

New research reports from Parks Associates highlight the financial and business opportunities in the expanding markets for pay-tv and OTT services, digital content, cloud solutions, and connected CE. The research firm's New Business Models for Connected CE reports 64% of U.S. broadband households have an Internet-connected CE and 55% have ...read more

Parks Associates Releases New Research on Global Licensing Implications of Cloud DVR

Over 45% of U.S. pay-TV subscribers find cloud DVR technology very appealing, according to new research from Parks Associates. The report Cloud DVR: The New Face of Television notes that consumers show particular interest in unlimited storage space and two-week catch-up services for video. With the Supreme Court omitting cloud DVR in its 2014 Aereo ruling, pay-TV providers can experiment wit ...read more

New research shows three types of consumers watch the most mobile video content - Travelers, Avid Viewers, and Multiscreeners

 Parks Associates today announced new consumer research and analysis showing three out of seven unique consumer segments account for the majority of mobile video viewing, averaging 9 hours per week on a smartphone or tablet compared to less than 15 minutes per week for the remaining four segments. The average among all U.S. broadband households is 2.9 ...read more