Completed Research

Analyzes consumer demand for smart home devices and services among Canadian broadband households.

Analyzes consumer demand for connected entertainment devices and services among Canadian broadband households.

The market for subscription home video services in Canadian broadband households

Analyzes the potential of growing the home security market through integrated, Internet-enabled packages.

Analyzes the obstacles to VOD revenue growth and status of the competition

A consumer research study that surveys consumers throughout Europe on three key connected-home topics: home controls, tech support, and TV/video services.

Identifies smart energy offerings that will best differentiate products and generate revenues

Building services for the expanding connected home market

Multicountry consumer survey that determines the IP home services and features in highest demand, preferred providers, and optimal pricing models

Examines consumer demand for new mobile activities for on-the-go entertainment, communication, and commerce

Examines the role of digital health platforms from the consumer perspective

Analyzes the use of digital media and its impact on the market for consumer electronics, packaged media, and entertainment services

Provides research and analysis of consumer experiences, preferences, and expectations for premium home technical support services

Analyzes and quantifies the market for cloud-based digital media services and platforms in emerging broadband markets, including China and Brazil.

Quantifies the growing role of utilities in the home energy management market

Measures the market for energy services in the digital home.

Analyzes Industry Impact of Changes in Video Distribution

Quantitative assessment of the current use of mobile devices as well as future trends that could redefine or enhance their role in the digital lifestyle.

Analyzes online gamers to provide consumer segmentation, discover how current gamers spend their time and money, and identify gaming solutions and services that will capture future spending

This research project assesses the Impact of Cloud-based Digital Media Services.

This project examines use of mobile technologies by both consumers and care workers in health applications.

IP Monitoring, Access, & Controls

Measures and analyzes interest in IP home services and features, including home monitoring and control, energy management and monitoring, and digital health services.

This primary consumer survey provides a quantitative assessment of the market for consumer spending on personal health solutions.

Identifies critical factors in the consumer buying process and aids manufacturers and retailers in creating effective marketing plans
 

Products, Services, and Support

This project determines attitudes, current ownership and subscription rates, and purchase intentions for all major product and service categories in the connected lifestyle for Western European households.

This primary consumer survey provides a quantitative assessment of the market for over-the-top (OTT) and operator-managed mobile cloud services and applications. It evaluates consumer interest in mobile content, applications, and devices.

This consumer research study focuses on adoption and ARPU for three-screen (TV/PC/cell phone) subscription video packages, including single-play services, bundled packages, and stand-alone, OTT services.

This study of U.S. and Canadian broadband households examines their selection process for communications and entertainment services, drivers for high and low customer satisfaction with these services, interest in value-added services, and optimal packaging and pricing for service bundles.

This project examines consumer perspectives on a variety of mobile and portable devices.

This third installment in Parks Associates' groundbreaking tech support research provides data on consumer need for and interest in premium technical support services, with additional insight on adoption of “attached” services.

This survey of U.S. small- and medium-sized businesses (SMB) gauges their need for premium technical support services.

This international study focuses on current consumer use of and interest in video experiences, including linear and on-demand television, online video, 3D TV, whole-home/out-of-home DVRs, and connected consumer electronics.

An online survey of 1,500 U.S. households determines current consumer adoption and attitudes toward advanced energy solutions and Smart Grid technologies, highlighting the opportunities and challenges in residential energy management.

This project features consumer surveys of multiple European countries that provide a quantitative assessment of the market for digital home technical and support services.

This study tracks and analyzes the decision-making process, from interest to actual purchase, for consumers across 40 CE products in 27 categories.

This primary consumer survey provides a quantitative assessment of the market for digital home technical and customer support services.

Parks Associates’ Digital Media Evolution study assesses the market demand for combined features and services for tomorrow’s digital media devices.

This project offers analysis of consumer adoption, preferences, and purchase intentions for digital services, technology products, and digital entertainment in multiple EU countries. 

Parks Associates’ Multifamily Residences research project assesses the market for systems and services offered by developers and managers of multifamily residential units (MDUs or Multiple-Dwelling Units).

National Technology Scan is Parks Associates’ annual nationwide survey. It provides an accurate picture of current adoption levels, demand, and the size of the total available market, with comparative analysis of past adoption levels and overall trending patterns.

Consumers have a variety of options available to them for television services, Internet, and communications. What entertainment and communications features are critical today for differentiation and revenue generation, and which are must-have features to implement in the near future?

This study covers all consumer aspects of the gaming domain, including gamer habits and expenditure on different hardware platforms (PC, console, set-top box, portable gaming device, and mobile phone), online gaming vs. offline gaming activities...

Examines the decision-making process of today’s consumers and key factors that trigger or inhibit purchasing. This survey of consumers provides greater definition and measurement of purchase intentions as well as key barriers to technology adoption.

Multiple media trends are occurring thanks to new technologies available. This study provides insight and knowledge by rigorously analyzing the new trends in the way media is used and distributed.

This study examines emerging trends in adoption and use of mobile devices and services and consumer perspectives regarding mobile convergence.

Parks Associates conducts annual nationwide surveys that provide an accurate picture of current adoption levels, demand, and size of the total available market...

A unique quantification of digital lifestyle purchases by households that have moved or are planning to move.  This project will quantify the market for key digital lifestyle products and services purchased by households that have moved within the last two years.

This study quantifies and analyzes the market demand for emerging media platforms, features, and services.

Connected CE Tracker provides time-series tracking data on actual and intended consumer purchase behavior as well as the factors influencing these actions for multiple connected CE product categories.

This continuous research program provides analysis and data on the following groups...