Monday, August 24, 2015

Apple TV slips behind Amazon, Roku and Google in set-top sales

After two years of owning the market with aging hardware, the Apple TV has finally fallen behind Google, Amazon and Roku as the fourth highest-selling set-top box according to research group Parks Associates.

According to the study the group recently conducted, the Apple TV has fallen far behind the market leader, Roku, which currently sits at 34% of all streaming devices sold in the US.

What does that mean for Apple besides a lousy day at the water cooler (and a 2.5% drop in shares)? It means real financial incentive to make the Apple TV 2.

From the article "Apple TV slips behind Amazon, Roku and Google in set-top sales" by Nick Pino.

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